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The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames

Citations

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Cited by:

  1. He, Dongjin & Liu, Qianqian (Esther) & Chu, Xing-Yu (Marcos) & Wang, Meng & Jiang, Yuwei, 2025. "Gifts to say goodbye: consumer preferences for farewell gifts," Journal of Business Research, Elsevier, vol. 199(C).
  2. Bettels, Jannick & Wiedmann, Klaus-Peter, 2019. "Brand logo symmetry and product design: The spillover effects on consumer inferences," Journal of Business Research, Elsevier, vol. 97(C), pages 1-9.
  3. Wong, Jimmy & Lalwani, Ashok K. & Wang, Jessie J., 2022. "The interactive effect of power and self-construal on consumers’ preferences for brand-logo size," Journal of Business Research, Elsevier, vol. 150(C), pages 279-296.
  4. Chen, Tong & Ma, Zhenfeng & Xiao, Meizhen & Qing, Ping, 2024. "Be careful of the sharp Edges! how and why circular versus angular shapes influence consumer adoption of new products," Journal of Business Research, Elsevier, vol. 183(C).
  5. John M. T. Balmer, 2023. "Design, corporate brand design, and corporate heritage brand design: what are they? what of them?," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 97-115, March.
  6. Chang, En-Chung & Xie, Chunya & Fan, Xiaomeng, 2022. "Defending the rules: How exposure to immoral behavior influences the boundary preference," Journal of Business Research, Elsevier, vol. 139(C), pages 654-663.
  7. Ketron, Seth & Naletelich, Kelly & Migliorati, Stefano, 2021. "Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods," Journal of Business Research, Elsevier, vol. 125(C), pages 52-62.
  8. Chien-Huang Lin & Ming Chen, 2019. "The icon matters: how design instability affects download intention of mobile apps under prevention and promotion motivations," Electronic Commerce Research, Springer, vol. 19(1), pages 211-229, March.
  9. Mimouni Chaabane, Aida & Pez, Virginie, 2017. "“Make me feel special†: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 108-117.
  10. Grzegorz Godlewski & Adam Marciniak & Anna M. Zarzycka, 2023. "Logotype as a Tool in Marketing Communication: An Analysisof Websites of Agritourism Farms," SAGE Open, , vol. 13(4), pages 21582440231, December.
  11. Zheng, Lijing & Zhu, Yi, 2026. "Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  12. Gianluca Fiocchi & Mona Seyed Esfahani, 2024. "Exploring the uniqueness of distinctive brand assets within the UK automotive industry," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 1-15, January.
  13. Shichang Liang & Yizheng Zhou & Xiaochuan Zhang & Lixiao Geng & Weiquan Chen & Yanrong Hao & Yanru Lv & Lili Teng, 2026. "The Power of Packed Design: Visual Density’s Role in Shaping Healthy Food Purchase Intentions," Journal of Consumer Policy, Springer, vol. 49(1), pages 1-21, March.
  14. Courtney Szocs & Sara Williamson & Adam Mills, 2022. "Contained: why it’s better to display some products without a package," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 131-146, January.
  15. Li, Ruiqin & Wang, Yan & Zhang, Hongli, 2023. "The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  16. Ouyang, Jun & Jia, Yanli, 2026. "How visual product frames reduce online choice regret: the role of maximization," Journal of Business Research, Elsevier, vol. 206(C).
  17. Wei, Chuang & Liu, Maggie Wenjing & Hung, Iris, 2025. "The color gradation effect: How boundlessness shapes brand attribute judgments," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1343-1358.
  18. TÜFEKCİ Ömer Kürşad & AKBIYIK Ferdi & HINT Mihaela Ştefan, 2026. "The Role of Ethnocentrism and Xenocentrism in Shaping Consumer Visual Responses to Domestic and Imported Product Logos," Proceedings of the International Conference on Business Excellence, Paradigm, vol. 20(1), pages 1459-1470.
  19. Chen, Jiuqi & Liu, Xin & Feng, Wenjin & Meng, Lu Monroe, 2025. "The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence," Journal of Business Research, Elsevier, vol. 200(C).
  20. Liying Xu & Feng Yu & Xiaojun Ding, 2020. "Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption," Sustainability, MDPI, vol. 12(5), pages 1-13, February.
  21. Baek, Tae Hyun & Yim, Mark Yi-Cheon & Park, Jooyoung & Cho, Areum, 2026. "Disruptive but costly: How upside-down logos backfire in consumer responses to brands," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  22. Ping Liu & Shouwei Li, 2024. "Where Less Is More? The Effect of White Space and Product Image Dynamism on Consumer Attitudes Toward Advertisement," SAGE Open, , vol. 14(4), pages 21582440241, October.
  23. V. U. Vinitha & Deepak S. Kumar & Keyoor Purani, 2021. "Biomorphic visual identity of a brand and its effects: a holistic perspective," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 272-290, May.
  24. Yu-Shan Athena Chen & Lien-Ti Bei, 2019. "Free the brand: How a logo frame influences the potentiality of brand extensions," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 349-364, July.
  25. Li Li & Shichang Liang & Bin Lan & Rulan Li & Yiwei Zhang, 2025. "Boundaries Shaping Sustainability: The Impact of Organic Food Information Boundaries on Purchase Intentions," Sustainability, MDPI, vol. 17(7), pages 1-30, April.
  26. Seljan, Sanja & Starešinić, Berislava & Horvat, Sara, 2021. "National Brand Identity: Pilot Study on Perception of Croatian Student Population," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 217-232, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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