Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective

Citations

Cited by:

1. Zhou, Chi & Yu, Jing & Qian, Yong, 2024. "Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
2. Pu, Xujin & Dai, Mingzhuo & Zhang, Jianqiang & Zhang, Wen, 2025. "Product selling, social utility and virtual tips in live streaming," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 201(C).
3. Guo, Shunan & Xu, Xiaoping & Cheng, T.C.E. & He, Ping, 2025. "When should the internal or external anchor be selected to conduct live-streaming considering metaverse technology?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 200(C).
4. Yang, Wenting & Govindan, Kannan & Zhang, Jiantong, 2023. "Spillover effects of live streaming selling in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
5. Li, Zhengqiang & Ullah, Azmat & Xu, Qingyun & Lev, Benjamin, 2025. "Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context," International Journal of Production Economics, Elsevier, vol. 288(C).
6. Chen, Ran & Liu, Haoyu & Tan, Kim Hua & Pang, Gu & Duan, Keru, 2025. "Enhancing order fulfilment services on social livestreaming commerce: An evaluation of logistics experience scores," International Journal of Production Economics, Elsevier, vol. 287(C).
7. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
8. Cuihua Zhang & Xiangru Zhao & Henry Xu, 2025. "Optimal Product Quality and Live Streaming Introduction Strategy for Brand Owners Considering Information Interaction and Deceptive Promotion," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(6), pages 3666-3682, September.
9. Lu, Wei & Ji, Xiang & Wu, Jie, 2025. "Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era," European Journal of Operational Research, Elsevier, vol. 320(3), pages 527-543.
10. Chen, Yue & Wang, Yong & Zheng, Jing & Song, Yimin & Wen, Yue, 2025. "Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
11. Zhang, Haiyue & Sui, Ronghua & Zha, Xiaoyu, 2025. "The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
12. Xu, Xiaoping & Wang, Yuting & Cheng, T.C.E. & Choi, Tsan-Ming, 2024. "Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective," European Journal of Operational Research, Elsevier, vol. 318(3), pages 979-999.
13. Xu, Xiaoping & Chen, Xinru & Cheng, T.C.E. & Choi, Tsan-Ming & Yang, Yuanyuan, 2025. "Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?," European Journal of Operational Research, Elsevier, vol. 324(3), pages 1017-1034.
14. Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen, 2025. "The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
15. Ye, Fei & Ji, Li & Ning, Yu & Li, Yina, 2024. "Influencer selection and strategic analysis for live streaming selling," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
16. Li, Qingying & Zhu, Shuo & Choi, Tsan-Ming & Shen, Bin, 2025. "Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel," Omega, Elsevier, vol. 133(C).
17. Delong Jin, 2025. "Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain," Mathematics, MDPI, vol. 13(2), pages 1-26, January.
18. Chen, Zhongwei & Ji, Chenlu & Zhang, Lin & Zhang, Jianghua, 2025. "Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
19. Zhang, Xuelan & Lin, Jun & Li, Yifu, 2025. "Dual pricing with purchase hassle," International Journal of Production Economics, Elsevier, vol. 280(C).
20. Chen, Yan & Zhang, Tao & Li, Gang & Wang, Wei, 2024. "The interaction between manufacturer’s showroom deployment and online selling formats," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
21. Liu, Xingfen & Zhou, Zhongbao & Zhong, Feimin & Hu, Minhui, 2024. "Resolving the information reliability issue in live streaming through blockchain adoption," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
22. Rui Li & Weidong Huang, 2024. "Differential Games between a Brand Manufacturer and an Internet Celebrity Regarding Fairness Concerns," Mathematics, MDPI, vol. 12(19), pages 1-21, October.
23. Wang, Tong, 2025. "Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
24. Xu, Yuqiu & Cao, Kaiying, 2025. "Competition or co-opetition: Optimal fresh produce delivery mode strategy for livestreaming platform," International Journal of Production Economics, Elsevier, vol. 283(C).
25. Xu, Xiaoping & Chen, Xinru & Hou, Jinyan & Cheng, T.C.E. & Yu, Yugang & Zhou, Li, 2025. "Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 195(C).
26. Brojeswar Pal & Amit Sarkar & Shib Sankar Sana, 2025. "Optimal pricing and promotional efforts strategies in a competitive live-streaming supply chain," SN Business & Economics, Springer, vol. 5(10), pages 1-26, October.