Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

Citations

Cited by:

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14. Fidan Kurtaliqi & Caroline Lancelot Miltgen & Giampaolo Viglia & Gaëlle Pantin-Sohier, 2024. "Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies," Post-Print hal-04354479, HAL.
15. Aldhamiri, Ali & Carlson, Jamie & Vilches-Montero, Sonia & Rahman, Syed Mahmudur & Gudergan, Siegfried P., 2024. "What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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