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Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Citations

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Cited by:

  1. Cheng, Shengyan & Guo, Qiang & Anderson, Chris K, 2025. "When and should streamers choose high-quality products? Effects of streamer types," European Journal of Operational Research, Elsevier, vol. 327(3), pages 971-985.
  2. Han Huang & Xiaomei Zeng & Liming Ge & Kun Sun, 2025. "Social media engagement in waste sorting: the role of sentiment in shaping public awareness," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  3. Liu, Jinghua & Zhao, Jichang, 2024. "Nonverbal communication of dual anchors in live streaming and its effects on sales," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  4. Chen, Yuzhou & Zhang, Yulin & Fan, Haowen & Guo, Yiting, 2026. "Can AI streamers drive purchases in food delivery E-commerce live streaming? Evidence from an O2O platform," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  5. Xu, Xiaoyu & Sun, Huan & Jia, Qingdan, 2025. "A meta-analytic review of live streaming commerce research through the lens of means-end-chain," Journal of Business Research, Elsevier, vol. 195(C).
  6. Dong, Lingfeng & Wu, Zhenwei & Ji, Ting & Tu, Yu, 2024. "Informing or persuading? Unveiling the complex dynamics of live chat in online labor markets," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  7. Rathor, Abhinav Shankar & Kumar, Manish & Bellary, Sreevatsa, 2025. "Decoding internal customer satisfaction in services firms through the lens of ability, motivation and opportunity framework using text mining approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  8. Li, Peng & Sun, Yang, 2025. "A co-creation involving peripheral cues: When and how engagement size generates persuasiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  9. Fan, Xiaojun & Tao, Wenxia & Yu, Haowei & Wang, Zheng, 2025. "The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  10. Chang, Yaping & Wang, Han & Guo, Zhenjiang, 2025. "Artificial intelligence in live streaming: How can virtual streamers bring more sales?," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  11. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Gupta, Rohit & Rathore, Bhawana, 2024. "Exploring the generative AI adoption in service industry: A mixed-method analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  13. Shizhen Bai & Xinyue Huang & Hao He & Hang Guo, 2025. "Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming," SAGE Open, , vol. 15(4), pages 21582440251, November.
  14. Wang, Ruipeng & Tai, Yuhong, 2025. "How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  15. Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen, 2025. "The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  16. Luo, Lijuan & Liu, Ling & Zheng, Yujie & Wang, Yuwei, 2025. "The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  17. Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping, 2025. "Influencing mechanisms of live streamer's language strategies on product sales," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  18. Liu, Lin & Dong, Qi & Wang, Xiaoya & Su, Chunke & Zhu, Mengxiao, 2025. "Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  19. Gao, Wei & Jiang, Ning & Guo, Qingqing, 2025. "How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  20. Wang, Qian & Yao, Xinlin & Li, Xixi & Yan, Xiangbin & Li, Ruihao, 2025. "When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  21. Guo, Zhiwei & Yang, Hongtao & Yang, Wang, 2025. "A new social media programme for brands? A study of the relationship between virtual influencers and brand followers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  22. Ma, Xiangyang & Chen, Hongzhong & Lang, Xiaoping & Li, Tieshan & Wu, Niwei & Duong, Bao, 2024. "Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  23. Luo, Lijuan & Xu, Meiling & Wan, Fei, 2026. "Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  24. Xue-Liang Pei & Yi-Hang Cai & Fan-Ying Lyu & Tung-Ju Wu, 2025. "How to cultivate loyal online customers: the role of emotional labor strategy detection in the context of live-commerce," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
  25. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
  26. Liu, Hao & Zhang, Peilin & Cheng, Hongqing & Hasan, Najmul & Chiong, Raymond, 2025. "Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  27. Xiao, Quan & Huang, Weiling & Qu, Lu & Li, Xia, 2025. "The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  28. Mo, Shuwei & Yang, Yixing, 2026. "The effect of cross-gender endorsement in live streaming:the moderating role of sexually related products," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  29. Xie, Rui & Zhang, Wen & Ma, Zhenzhong & Mai, Feng & Li, Jian, 2026. "Heuristic or systematic? Effects of information cues on dynamics of consumers conversion in live streaming e-commerce," Journal of Business Research, Elsevier, vol. 206(C).
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