Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

Citations

Cited by:

1. Azad Moghddam, Hamed & Mortimer, Gary, 2025. "Measuring the consumer livestreaming experience: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
2. Zhang, Bei & Zhu, Jichan & Ma, Ruqiu & Huang, Yuanzhen, 2025. "Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
3. Zhang, Yundi & Fu, Shixuan & Yan, Xiangbin, 2026. "From rational depletion to impulsive decision: A multi-information source perspective in social livestreaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
4. Guo, Shuhui & Chen, Huan & Dai, Bitao & Wang, Mengning & Liu, Shuo & Zhang, Cheng & Liu, Shan & Lu, Xin, 2025. "Influential factors of streamer popularity in the live streaming platform," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
5. Erum Shaikh & Kinza Yousfani, 2025. "Exploring the role of social media platforms in driving innovation opportunities: mediated effect of customer engagement behavior in Pakistani MSMEs," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 15(1), pages 1-8, December.
6. Hui Sang & Xuejie Wang & Huaming Liu & Lizhu Davis, 2026. "The influence of body image self-discrepancy on impulsive buying behavior: the moderating role of body malleability beliefs," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-14, December.
7. Najafabadiha, Amirhossein & Wang, Ying & Javanmardi, Ehsan, 2025. "From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
8. Fan, Xiaojun & Tao, Wenxia & Yu, Haowei & Wang, Zheng, 2025. "The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
9. Huang, Wensheng & Wang, Xiaochen & Zhang, Qianyao & Han, Junhui & Zhang, Runtong, 2025. "Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
10. Ren, Xiangming & Fu, Xiaorong & Luan, Rui & Bai, Lifei, 2025. "The impact of relationship strategy on customer engagement in paid membership programs," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
11. Gallin, Steffie & Portes, Audrey, 2024. "Online shopping: How can algorithm performance expectancy enhance impulse buying?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
12. Sun, Yuting & Zhang, Jianting & Li, Yixuan, 2024. "Realisation that online advertisements are misleading: Involvement of middle-aged and older adults with botanical dietary supplements," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
13. Liu, Zixuan & Zhong, Shiquan & Jia, Ning & Zhang, Jiemin & Lee, Likchern, 2026. "When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
14. Zhang, Xiaoping & Zhang, Shihan, 2024. "Investigating impulse purchases in live streaming e-commerce: A perspective of match-ups," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
15. Gaoke Wu & Wensheng Yang & Xinru Hou & Mengze Chen, 2025. "Selection of Live‐Streaming Sales Methods for the Manufacturer and Streamer: The Role of the MCN Institution," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(4), pages 2540-2561, June.
16. Abdel-Aziz Ahmad Sharabati & Ahmad Ali Atieh Ali & Mahmoud Izzat Allahham & Alhareth Abu Hussein & Ahmad Fathi Alheet & Abdelaziz Saleh Mohammad, 2024. "The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations," Sustainability, MDPI, vol. 16(19), pages 1-25, October.
17. Jiang, Hongbo & Zeng, Jiaming & Cai, Jiewei, 2026. "From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
18. Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping, 2025. "Influencing mechanisms of live streamer's language strategies on product sales," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
19. Magno, Francesca & Cassia, Fabio, 2024. "Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
20. Wang, Zerong & Wang, Zeen & Rinprasertmeechai, Denisa & Worawan, Saechoen, 2024. "Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
21. Datta, Alotosh & Dey, Bikash Koli & Bhuniya, Shaktipada & Sangal, Isha & Mandal, Buddhadev & Sarkar, Mitali & Guchhait, Rekha & Sarkar, Biswajit & Ganguly, Baishakhi, 2025. "Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
22. Pei Li & Charles Spence & Chunmao Wu, 2025. "What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
23. Xiaoli Zhu & Selvi Kausiliha Vijayan, 2025. "Antecedents of Impulse Purchase through Perceived Enjoyment Among Chinese Live Streaming Commerce Consumers," SAGE Open, , vol. 15(3), pages 21582440251, August.
24. Zhang, Yundi & Zhang, Tingting & Yan, Xiangbin, 2024. "Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
25. Iftikhar Ahmad & Raisahm Hayee & Muhammad Ahasan Ali, 2026. "Social comparison and impulse buying behavior: the mediating role of utilitarian and hedonic shopping values in an emerging market," Future Business Journal, Springer, vol. 12(1), pages 1-15, December.
26. Hameed, Irfan & Zainab, Bibi & Akram, Umair & Ying, Woo Jia & Chan Xing, Chesney & Khan, Kamran, 2025. "Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).