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Should manufacturers open live streaming shopping channels?

Citations

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Cited by:

  1. Feng Luo & Shihan Chen & Tiantong Xu & Muzaffar Iqbal, 2026. "Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain," Electronic Commerce Research, Springer, vol. 26(2), pages 2015-2054, April.
  2. Chen, Zhongwei & Ji, Chenlu & Zhang, Lin & Zhang, Jianghua, 2025. "Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  3. Zhou, Chi & Yu, Jing & Qian, Yong, 2024. "Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  4. Song, Jia & He, Yiting & Duan, Yongrui, 2026. "Loss leader strategy in the live streaming considering cross-product and cross-channel spillover effects," International Journal of Production Economics, Elsevier, vol. 294(C).
  5. Ma, Yanfang & Li, Jialei & Li, Zongmin & Gong, Yu & Zhao, Zhao & Wang, Xiaoyu, 2025. "Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  6. Xiaojun Mai & Fauziah Sheikh Ahmad & Jiayi Xu, 2023. "A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape," SAGE Open, , vol. 13(4), pages 21582440231, December.
  7. Liu, Xingfen & Zhou, Zhongbao & Zhong, Feimin & Hu, Minhui, 2024. "Resolving the information reliability issue in live streaming through blockchain adoption," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
  8. Jinrong Liu & Yanfen Zhang & Zhongmiao Sun, 2024. "Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode," PLOS ONE, Public Library of Science, vol. 19(8), pages 1-26, August.
  9. Chen, Junlin & Li, Xiaohan & Zhang, Ying & Zhi, Bangdong, 2025. "Live streaming channel strategies in the presence of the dual effect of influencers," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  10. Xie, Lei & Guo, Guangtao & Chen, Jiao, 2024. "Bundling products and service on influencer channels," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  11. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Cuihua Zhang & Xiangru Zhao & Henry Xu, 2025. "Optimal Product Quality and Live Streaming Introduction Strategy for Brand Owners Considering Information Interaction and Deceptive Promotion," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(6), pages 3666-3682, September.
  13. Qin Wan & Junjun Chen & Cuiting Yu & Meili Lu & Danping Liu, 2025. "Optimal marketing strategies for live streaming rooms in livestream e-commerce," Electronic Commerce Research, Springer, vol. 25(6), pages 4655-4688, December.
  14. Chen, Yue & Wang, Yong & Zheng, Jing & Song, Yimin & Wen, Yue, 2025. "Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  15. Liu, Jiqiong & Yuan, Rui & Feng, Shuai & Wang, Guanxiong, 2025. "Quality-differentiated distribution strategies between live streaming and online channels," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  16. Wang, Jiabin & Qiao, Li & Zhu, Guofen & Di, Kaisheng & Zhang, Xihui, 2025. "Research on the driving factors and impact mechanisms of green new quality productive forces in high-tech retail enterprises under China's Dual Carbon Goals," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  17. Zhang, Haiyue & Sui, Ronghua & Zha, Xiaoyu, 2025. "The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  18. He, Peng & Shang, Qi & Pedrycz, Witold & Chen, Zhen-Song, 2024. "Short video creation and traffic investment decision in social e-commerce platforms," Omega, Elsevier, vol. 128(C).
  19. Li, Nianlin & Xuan, Changchun & Chen, Rui, 2024. "Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  20. Yanfen Zhang & Qi Xu, 2026. "Power structures unleashed: driving product and live content innovation in live streaming commerce," Electronic Commerce Research, Springer, vol. 26(1), pages 677-704, February.
  21. Dong, Jingyang & Guan, Zhimin & Yu, Tianyang & Guan, Xingrui & Zhang, Jun, 2025. "Manufacturer encroachment through live streaming considering consumer disappointment aversion," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  22. Tao Jiang & Youwei Guo, 2026. "The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions," Electronic Commerce Research, Springer, vol. 26(2), pages 1141-1178, April.
  23. He, Peng & Shang, Qi & Chen, Zhen-Song & Mardani, Abbas & Skibniewski, Miroslaw J., 2024. "Short video channel strategy for restaurants in the platform service supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  24. Minqin Yi & Ming Chen & Jilang Yang, 2024. "Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  25. Zhang, Yanfen & Xu, Qi & Zhang, Guoqing, 2023. "Optimal contracts with moral hazard and adverse selection in a live streaming commerce market," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  26. Zhen, Xueping & Wang, Ping & Li, Xinran, 2024. "The Streamer's sales strategy choice considering sales effort," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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