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Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

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Cited by:

  1. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  2. Pan, Yan-Rong & Tan, Garry Wei-Han & Aw, Eugene Cheng-Xi & Ooi, Keng-Boon, 2025. "When things fall apart: Exploring brand hate in influencer endorsements," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  3. Akhtar, Naeem & Siddiqi, Umar Iqbal & Gugnani, Ritika & Islam, Tahir & Attri, Rekha, 2024. "The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  4. Lu, Hsiao-Han & Chen, Ching-Fu & Tai, Yi-Wen, 2024. "Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  5. Sofía Blanco-Moreno & Ana M. González-Fernández & Pablo Antonio Muñoz-Gallego & Roman Egger, 2024. "What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
  6. Yin, Xicheng & Li, Jing & Si, Hongyun & Wu, Peng, 2024. "Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  7. Haq, Muhammad Dliya'ul & Tseng, Ting-Hsiang & Cheng, Hsiang-Lan & Chiu, Chao-Min, 2024. "An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  8. Hsieh, Jung-Kuei, 2023. "The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  9. Park, Jinhee & Ahn, Hyeongjin & Kim, Dongjae & Park, Eunil, 2024. "GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  10. Alcántara-Pilar, Juan Miguel & Rodriguez-López, María Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  11. Xiao Liu & Xiaoyong Zheng, 2024. "The persuasive power of social media influencers in brand credibility and purchase intention," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
  12. Huang, Wensheng & Wang, Xiaochen & Zhang, Qianyao & Han, Junhui & Zhang, Runtong, 2025. "Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  13. Shuqair, Saleh & Filieri, Raffaele & Viglia, Giampaolo & Mattila, Anna S. & Costa Pinto, Diego, 2024. "Leveraging online selling through social media influencers," Journal of Business Research, Elsevier, vol. 171(C).
  14. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  15. Salvatore M. Lombardo, 2024. "The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty," Italian Journal of Marketing, Springer, vol. 2024(3), pages 247-265, September.
  16. Jessica Gamlin & Maferima Touré-Tillery, 2025. "The bad-influencer effect: Indulgence undermines social connection," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 1012-1033, July.
  17. Zhang, Mingli & Xie, Kesheng & Cai, Shensheng & Wang, Yu, 2025. "How sentiment volatility of influencer product recommendation posts affects customer engagement," Journal of Business Research, Elsevier, vol. 200(C).
  18. R. Filieri & S. Shuqair & G. Viglia & A. Mattila & D. C. Pinto, 2023. "Leveraging online selling through social media influencers," Post-Print hal-04318902, HAL.
  19. Wong, Amy & Wei, Joicey, 2023. "Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  20. Agnieszka Izabela Baruk, 2025. "Generation Z's Involvement in Social Media in the Context of Its Representatives' Readiness to Shape the Marketing Activities of Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 952-977.
  21. Norafifa Mohd Ariffin & Amily Fikry & Nor Diyana Mohammed Shobri & Irma Syarlina Che Ilias, 2024. "A Review of Tiktok Livestreaming Commerce," Information Management and Business Review, AMH International, vol. 16(3), pages 67-77.
  22. Anil Kumar & Abdul Bashiru Jibril, 2025. "Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis," SAGE Open, , vol. 15(3), pages 21582440251, August.
  23. Koivunen, Kati & Haanpää, Milka Aino Annikki & Saraniemi, Saila, 2025. "“The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”," Journal of Business Research, Elsevier, vol. 197(C).
  24. Oltra, Itziar & Camarero, Carmen & San José, Rebeca, 2025. "Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network," Journal of Business Research, Elsevier, vol. 187(C).
  25. Chin-Yi Fang & Ya-Ping Chang & Tai-Ning Yang & Ying-Chen Lo, 2025. "Using the Elaboration Likelihood Model to Identify the Optimum Facebook Video Marketing Strategy for Travel Agencies," SAGE Open, , vol. 15(3), pages 21582440251, August.
  26. Fang, Xing & Shin, Seong Kyoung & Huang, Xingyu, 2025. "Enhancing social media engagement: Speech act strategies across influencer types," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  27. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta, 2024. "Human versus virtual influences, a comparative study," Journal of Business Research, Elsevier, vol. 173(C).
  28. He, Peng & Shang, Qi & Pedrycz, Witold & Chen, Zhen-Song, 2024. "Short video creation and traffic investment decision in social e-commerce platforms," Omega, Elsevier, vol. 128(C).
  29. Nadroo, Zeeshan Majeed & Lim, Weng Marc & Naqshbandi, Mohd Asif, 2024. "Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  30. Junyu Long & Norzaidahwati Zaidin & Xiaojun Mai, 2024. "Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior," Future Business Journal, Springer, vol. 10(1), pages 1-17, December.
  31. Yin Yuan, 2024. "The Influence of the Internet Celebrity Economy on Online Purchase Intention: A Moderated Mediation Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 20630-20648, December.
  32. Zhao, Xiaowen & Zhu, Zhenzhong & Shan, Minghui & Cao, Rui & Chen, Haipeng (Allan), 2024. "“Informers†or “entertainers†: The effect of social media influencers on consumers' green consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  33. Chenyu Gu & Qiuting Duan, 2024. "Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
  34. Sardar, Sainaz & Tata, Sai Vijay & Sarkar, Subhro, 2024. "Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  35. Guo, Rui & Wang, Yuchen, 2024. "Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  36. Zhang, Zhipeng & Qiu, Keda & Ye, Yan, 2025. "Influence of audiovisual features of short video advertising on consumer engagement behaviors: Evidence from TikTok," Journal of Business Research, Elsevier, vol. 201(C).
  37. Yogesh Dwivedi & Janarthanan Balakrishnan & Abdullah Baabdullah & Ronnie Das, 2023. "Do Chatbots Establish “Humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design," Post-Print hal-04533557, HAL.
  38. Volkmer, Sara Alida & Meißner, Martin, 2025. "Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  39. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  40. Tafesse, Wondwesen & Dayan, Mumin, 2023. "Content creators' participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  41. Alsaad, Abdallah & Al-Okaily, Manaf, 2025. "Factors affecting the inference of manipulative intent in influencer marketing," Technology in Society, Elsevier, vol. 81(C).
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