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Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

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Cited by:

  1. Raza, Ali & Ishaq, Muhammad Ishtiaq & Khan, Ayesha & Ahmad, Rehan & Haj Salem, Narjes, 2023. "How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  2. Zhang, Peilin & Chao, Chih-Wei (Fred) & Chiong, Raymond & Hasan, Najmul & Aljaroodi, Hussain M. & Tian, Feng, 2023. "Effects of in-store live stream on consumers’ offline purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  3. Sesar, Vesna & Martinčević, Ivana & Hunjet, Anica, 2022. "How Influencer Credibility and Advertising Disclosure affects Purchase Intention," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022, pages 248-263, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  4. Park, Jinhee & Ahn, Hyeongjin & Kim, Dongjae & Park, Eunil, 2024. "GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  5. Alcántara-Pilar, Juan Miguel & Rodriguez-López, María Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  6. Li, Wenting & Zhao, Fang & Lee, Ji Min & Park, Jiwoon & Septianto, Felix & Seo, Yuri, 2024. "How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset," Journal of Business Research, Elsevier, vol. 171(C).
  7. repec:zag:market:v:36:y:2024:i:2:p:191-211 is not listed on IDEAS
  8. Wasim Ahmed & Alex Fenton & Mariann Hardey & Ronnie Das, 2022. "Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game," IIM Kozhikode Society & Management Review, , vol. 11(2), pages 222-234, July.
  9. Ballester, Estefania & Ruiz, Carla & Rubio, Natalia & Veloutsou, Cleopatra, 2025. "We match! Building online brand engagement behaviours through emotional and rational processes," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  10. Li, Jian & Huang, Jinsong & Li, Yaqi, 2023. "Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  11. Volkmer, Sara Alida & Meißner, Martin, 2025. "Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  12. Akhtar, Naeem & Siddiqi, Umar Iqbal & Gugnani, Ritika & Islam, Tahir & Attri, Rekha, 2024. "The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  13. Lu, Hsiao-Han & Chen, Ching-Fu & Tai, Yi-Wen, 2024. "Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  14. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  15. Ren, Shengnan & Karimi, Sahar & Bravo Velázquez, Alberto & Cai, Jianfeng, 2023. "Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth," Journal of Business Research, Elsevier, vol. 156(C).
  16. Sara Javed & Md Salamun Rashidin & Wang Jian, 2024. "Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
  17. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  18. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  19. Alnoor, Alhamzah & Abbas, Sammar & Khaw, Khai Wah & Muhsen, Yousif Raad & Chew, XinYing, 2024. "Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  20. Danijel Bratina & Armand Faganel, 2024. "Understanding Gen Z and Gen X Responses to Influencer Communications," Administrative Sciences, MDPI, vol. 14(2), pages 1-14, February.
  21. Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  22. Yatish Joshi & Weng Marc Lim & Khyati Jagani & Satish Kumar, 2025. "Social media influencer marketing: foundations, trends, and ways forward," Electronic Commerce Research, Springer, vol. 25(2), pages 1199-1253, April.
  23. Ching-Fu Chen & Hsiao-Han Lu, 2024. "Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 415-429, July.
  24. Peng Li & Yang Sun, 2024. "Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  25. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  26. Li, Huajun & Lei, Yueqiu & Zhou, Qi & Yuan, Hong, 2023. "Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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