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How does brand-related user-generated content differ across social media? Evidence reloaded

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  1. Violetta Wilk & Helen Cripps & Alexandru Capatina & Adrian Micu & Angela-Eliza Micu, 2021. "The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1899-1916, December.
  2. Nadeem Akhtar & Nohman Khan & Muhammad Mahroof Khan & Shagufta Ashraf & Muhammad Saim Hashmi & Muhammad Muddassar Khan & Sanil S. Hishan, 2021. "Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
  3. Mustak, Mekhail & Hallikainen, Heli & Laukkanen, Tommi & Plé, Loïc & Hollebeek, Linda D. & Aleem, Majid, 2024. "Using machine learning to develop customer insights from user-generated content," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  4. Polyzos, Efstathios, 2023. "Inflation and the war in Ukraine: Evidence using impulse response functions on economic indicators and Twitter sentiment," Research in International Business and Finance, Elsevier, vol. 66(C).
  5. Naletelich, Kelly & Ketron, Seth & Alejandro Gelves, J., 2023. "Curbing texting & driving with advertising co-creation," Journal of Business Research, Elsevier, vol. 156(C).
  6. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
  7. Patrick Mikalef & Kshitij Sharma & Ilias O. Pappas & Michail Giannakos, 2021. "Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study," Information Systems Frontiers, Springer, vol. 23(5), pages 1273-1286, September.
  8. Flavia HERLE, 2024. "The Effects Of Social Media Content Characteristics On Consumer Engagement – A Systematic Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(2), pages 373-383, December.
  9. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
  10. Gartner, Johannes & Fink, Matthias & Floh, Arne & Eggers, Fabian, 2021. "Service quality in social media communication of NPOs: The moderating effect of channel choice," Journal of Business Research, Elsevier, vol. 137(C), pages 579-587.
  11. Hsiao, Yu-Hsiang & Lin, Yi-Yi, 2025. "Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  12. Cristina Lupu & Ana Isabel Rodrigues & Oana Mihaela Stoleriu & Martina G. Gallarza, 2020. "A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand," Sustainability, MDPI, vol. 13(1), pages 1-23, December.
  13. Ray, Arghya & Bala, Pradip Kumar & Rana, Nripendra P., 2021. "Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach," Journal of Business Research, Elsevier, vol. 128(C), pages 391-404.
  14. Jin, S. Venus & Ryu, Ehri, 2020. "“I'll buy what she's #wearing†: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  15. Rehan Bhatia & Agam Gupta & M. Vimalkumar & Divya Sharma, 2025. "Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott," Information Systems and e-Business Management, Springer, vol. 23(1), pages 41-68, March.
  16. Liu, Hongfei & Jayawardhena, Chanaka & Osburg, Victoria-Sophie & Yoganathan, Vignesh & Cartwright, Severina, 2021. "Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective," Journal of Business Research, Elsevier, vol. 132(C), pages 208-220.
  17. Natalia Rogova & Shashi Matta, 2023. "The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 55-70, June.
  18. Saura, Jose Ramon & Palacios-Marqués, Daniel & Ribeiro-Soriano, Domingo, 2023. "Exploring the boundaries of open innovation: Evidence from social media mining," Technovation, Elsevier, vol. 119(C).
  19. Anna Kuikka & Heli Hallikainen & Sasu Tuominen & Tommi Laukkanen, 2025. "What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers," Electronic Commerce Research, Springer, vol. 25(3), pages 2205-2240, June.
  20. Patrick Mikalef & Kshitij Sharma & Ilias O. Pappas & Michail Giannakos, 0. "Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
  21. Park, Sanghyun & Lee, Sungjoo, 2025. "Comparing information completeness in brand-related user-generated content media," Technological Forecasting and Social Change, Elsevier, vol. 214(C).
  22. Hemant C. Sashittal & Avan R. Jassawalla, 2021. "Brands as personal narratives: learning from user–YouTube–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 657-670, November.
  23. Cambra-Fierro, Jesús & Gao, Lily (Xuehui) & Melero-Polo, Iguácel, 2021. "The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value," Journal of Business Research, Elsevier, vol. 125(C), pages 103-119.
  24. Aqib Habib & Muhammad Irfan & Mohsin Shahzad, 2022. "Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19," Future Business Journal, Springer, vol. 8(1), pages 1-18, December.
  25. Rodney Duffett, 2020. "The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers," Sustainability, MDPI, vol. 12(12), pages 1-25, June.
  26. Hofman-Kohlmeyer Magdalena, 2021. "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 61-87, March.
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