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Effects of message appeal and service type in CSR communication strategies

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Cited by:

  1. Rayne, Daniel & Leckie, Civilai & McDonald, Heath, 2020. "Productive partnerships? Driving consumer awareness to action in CSR partnerships," Journal of Business Research, Elsevier, vol. 118(C), pages 49-57.
  2. Kalina Grzesiuk, 2017. "Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 20(4), pages 89-104, December.
  3. Lim, Rachel Esther & Sung, Yoon Hi & Lee, Wei-Na, 2018. "Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles," Journal of Business Research, Elsevier, vol. 88(C), pages 11-19.
  4. Andrea Pérez & María del Mar García de los Salmones & Elisa Baraibar-Diez, 2020. "Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
  5. Potdar, Balkrushna & Garry, Tony & McNeill, Lisa & Gnoth, Juergen & Pandey, Rakesh & Mansi, Mansi & Guthrie, John, 2020. "Retail employee guardianship behaviour: A phenomenological investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  6. Zasuwa, Grzegorz, 2016. "Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives," Journal of Business Research, Elsevier, vol. 69(9), pages 3714-3719.
  7. Dumitrescu, Claudia & Hughner, Renée Shaw & Shultz, Clifford J., 2018. "Examining consumers' responses to corporate social responsibility addressing childhood obesity: The mediating role of attributional judgments," Journal of Business Research, Elsevier, vol. 88(C), pages 132-140.
  8. Martha Theron & Michael Cant & Johannes Wiid, 2024. "CSR communication and internal stakeholders: The overlooked market," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(4), pages 292-301, June.
  9. Mark Avis & Roman Konopka & Diana Gregory-Smith & Nitha Palakshappa, 2022. "Disentangling Consumers’ CSR Knowledge Types and Effects," Sustainability, MDPI, vol. 14(19), pages 1-20, September.
  10. Swani, Kunal & Milne, George R., 2017. "Evaluating Facebook brand content popularity for service versus goods offerings," Journal of Business Research, Elsevier, vol. 79(C), pages 123-133.
  11. Robinson, Stefanie & Eilert, Meike, 2018. "The role of message specificity in corporate social responsibility communication," Journal of Business Research, Elsevier, vol. 90(C), pages 260-268.
  12. Emily Pyle & Adrian Furnham & Alastair McClelland, 2022. "Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 301-310, May.
  13. Chundong Zheng & Huan Niu & Han Wang, 2024. "No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(1), pages 27-49, March.
  14. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
  15. Min, Jihye & Kim, Jiyoung & Yang, Kiseol, 2023. "CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  16. Xie, Chunyan & Bagozzi, Richard P. & Grønhaug, Kjell, 2019. "The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences," Journal of Business Research, Elsevier, vol. 95(C), pages 514-530.
  17. Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023. "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 21(1), pages 41-52, May.
  18. Srikant, Chethan D., 2019. "Impression management strategies to gain regulatory approval," Journal of Business Research, Elsevier, vol. 105(C), pages 136-153.
  19. Swani, Kunal & Milne, George R. & Miller, Elizabeth G., 2021. "Social media services branding: The use of corporate brand names," Journal of Business Research, Elsevier, vol. 125(C), pages 785-797.
  20. Falko Paetzold & Timo Busch & Sebastian Utz & Anne Kellers, 2022. "Between impact and returns: Private investors and the sustainable development goals," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3182-3197, November.
  21. Rongtitya Rith & Riccardo Spinelli, 2024. "Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3487-3501, July.
  22. Bartikowski, Boris & Berens, Guido, 2021. "Attribute framing in CSR communication: Doing good and spreading the word – But how?," Journal of Business Research, Elsevier, vol. 131(C), pages 700-708.
  23. So Young Song & Youn-Kyung Kim, 2018. "A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
  24. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
  25. Garaus, Marion & Wagner, Udo & Rainer, Ricarda C., 2021. "Emotional targeting using digital signage systems and facial recognition at the point-of-sale," Journal of Business Research, Elsevier, vol. 131(C), pages 747-762.
  26. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
  27. Jiang, Kan & Mo, Silan & Qin, Meilian, 2024. "Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  28. Zhou, Zhimin & Ding, Yi & Feng, Wenting & Ke, Nianman, 2021. "Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background," Journal of Business Research, Elsevier, vol. 130(C), pages 364-375.
  29. Feng, Wenting & Liu, Yizhuo & Li, Dongmei, 2022. "Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions," Annals of Tourism Research, Elsevier, vol. 95(C).
  30. Naveed Ahmad & Rana Tahir Naveed & Miklas Scholz & Muhammad Irfan & Muhammad Usman & Ilyas Ahmad, 2021. "CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
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