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Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Citations

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Cited by:

  1. Sadia Sadik Azumah & Francis Kamewor Tetteh & Derrick Manu & Kwame Owusu Kwateng, 2026. "Circular Supply Chain Practices and Sustainable Performance: The Role of Supply Chain Ethical Leadership and Green Knowledge Sharing," Business Strategy and the Environment, Wiley Blackwell, vol. 35(2), pages 2418-2433, February.
  2. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Haque, Tanjum, 2022. "From silos to synergies: A systematic review of luxury in marketing research," Journal of Business Research, Elsevier, vol. 139(C), pages 893-907.
  3. Mohammad Amin Darzi & Sadra Ahmadi & Sajjad Shokouhyar, 2025. "Cross-cultural ranking of cellphone life cycle issues for strategic CSR marketing with social media-based AHP," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(2), pages 3201-3232, February.
  4. Jeong, Dayun & Ko, Eunju & Taylor, Charles R., 2023. "Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping," Journal of Business Research, Elsevier, vol. 154(C).
  5. Mirko Olivieri & Ginevra Testa & Luca Giraldi, 2026. "Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants," Business Strategy and the Environment, Wiley Blackwell, vol. 35(1), pages 237-250, January.
  6. Caroline Grauel & Christoph Burmann & Michael Schade, 2025. "Sustainability preferences of luxury consumers: Is all that glitters green?," Future Business Journal, Springer, vol. 11(1), pages 1-17, December.
  7. Ajay Suneja & Aastha, 2025. "Sustainable fashion purchase intention: A systematic literature review approach," SN Business & Economics, Springer, vol. 5(12), pages 1-25, December.
  8. Alsaad, Abdallah & Alam, Md. Moddassir & Lutfi, Abdalwali, 2023. "A sensemaking perspective on the association between social media engagement and pro-environment behavioural intention," Technology in Society, Elsevier, vol. 72(C).
  9. Ahmed M. Moustafa & Mohamed M. Mostafa, 2025. "The Role of Life Cycle Assessment in Sustainable Product Design: A State‐of‐the‐Art Knowledge Domain Visualization," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(6), pages 8907-8922, December.
  10. Bárbara Castillo-Abdul & Ana Pérez-Escoda & Estela Núñez-Barriopedro, 2022. "Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram," Media and Communication, Cogitatio Press, vol. 10(1), pages 185-197.
  11. Xing-Zheng Xie & Qiu-Ting Duan, 2025. "The role of AI face-swapping technology anxiety in negative eWOM contagion: SEM and fsQCA findings," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-15, December.
  12. Bulmer, Sandy & Palakshappa, Nitha & Dodds, Sarah & Harper, Sarah, 2024. "Sustainability, brand authenticity and Instagram messaging," Journal of Business Research, Elsevier, vol. 175(C).
  13. Ashish Kumar Jha & Nishant Kumar Verma, 2023. "Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses," Information Systems Frontiers, Springer, vol. 25(2), pages 723-742, April.
  14. Donthu, Naveen & Kumar, Satish & Pandey, Neeraj & Pandey, Nitesh & Mishra, Akanksha, 2021. "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," Journal of Business Research, Elsevier, vol. 135(C), pages 758-773.
  15. Karolina Ivanauskaitė & Anastasia Stathopoulou & Pierre Valette-Florence, 2026. "The effect of self-congruity and perceived sustainable actions in luxury branding," Journal of Brand Management, Palgrave Macmillan, vol. 33(2), pages 119-137, March.
  16. Mrad, Mona & Semaan, Rania W. & Christodoulides, George & Prandelli, Emanuela, 2025. "Give me a second life! Extending the life-span of luxury products through repair," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  17. Xianfeng Chen, 2022. "Quantitative Analysis of Regional Luxury Brand Marketing Using Logit Model," Journal of Mathematics, John Wiley & Sons, vol. 2022(1).
  18. Philp, Matthew & Jacobson, Jenna & Pancer, Ethan, 2022. "Predicting social media engagement with computer vision: An examination of food marketing on Instagram," Journal of Business Research, Elsevier, vol. 149(C), pages 736-747.
  19. Sehrash Gul & Waseem Ahmed, 2024. "Enhancing the Theory of Planned Behavior with Perceived Consumer Effectiveness and Environmental Concern towards Pro-Environmental Purchase Intentions for Eco-Friendly Apparel: A Review Article," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 784-791.
  20. Choi, Dayeon & Seo, Yuri & Septianto, Felix & Ko, Eunju, 2022. "Luxury customization and self-authenticity: Implications for consumer wellbeing," Journal of Business Research, Elsevier, vol. 141(C), pages 243-252.
  21. Patricia SanMiguel & Silvia Pérez-Bou & Teresa Sádaba & Pedro Mir-Bernal, 2021. "How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry," Sustainability, MDPI, vol. 13(20), pages 1-27, October.
  22. Zheng Shen, 2023. "Mining sustainable fashion e-commerce: social media texts and consumer behaviors," Electronic Commerce Research, Springer, vol. 23(2), pages 949-971, June.
  23. Grappi, Silvia & Bergianti, Francesca & Gabrielli, Veronica & Baghi, Ilaria, 2024. "The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality," Journal of Business Research, Elsevier, vol. 170(C).
  24. Simone Guercini & Giulia Monteverde & Andrea Runfola & Matilde Milanesi, 2025. "To Tell or Not to Tell? On the Under Communicating of Sustainability in Digital Environments," Business Strategy and the Environment, Wiley Blackwell, vol. 34(7), pages 8118-8133, November.
  25. Stutz, Adrian & Schell, Sabrina & Hack, Andreas, 2022. "In family firms we trust – Experimental evidence on the credibility of sustainability reporting: A replication study with extension," Journal of Family Business Strategy, Elsevier, vol. 13(4).
  26. Pedro, Yael & Friedmann, Enav & Loureiro, Sandra Maria Correia, 2024. "High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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