IDEAS home Printed from https://ideas.repec.org/r/bla/bstrat/v29y2020i3p838-845.html
   My bibliography  Save this item

The influence of green marketing strategies on business performance and corporate image in the retail sector

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Mario Fargnoli & Emilio Salvatori & Massimo Tronci, 2024. "A Green Marketing and Operations Management Decision-Making Approach Based on QFDE for Photovoltaic Systems," Sustainability, MDPI, vol. 16(14), pages 1-22, July.
  2. Asim Vehbi & Panteha Farmanesh & Niloofar Solati Dehkordi, 2025. "Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?," Sustainability, MDPI, vol. 17(5), pages 1-18, February.
  3. Kolesnik, N., 2023. "Implementation of the concept of sustainable development in food retail: Latent semantic analysis of SMM communication 2015-2021," Journal of the New Economic Association, New Economic Association, vol. 60(3), pages 79-102.
  4. Wang, Jianning & Duan, Keyi & Zheng, Yulu, 2025. "Green supply chain management, green technology innovation and firms' energy consumption intensity," Energy Economics, Elsevier, vol. 141(C).
  5. Zhonghao Wang, 2023. "Do Livelihood Strategies Influence Post-Epidemic Business Performance? Investigation of Social Capital and Environmental Perception," Sustainability, MDPI, vol. 15(5), pages 1-12, March.
  6. Shen, Famei & Li, Jie & Chen, Jianghang & Wang, Wangshuai, 2023. "Exploring young consumers’ intention to pay for shared express packaging: A multi-study analysis," Journal of Business Research, Elsevier, vol. 167(C).
  7. Cees J. Gelderman & Jos Schijns & Wim Lambrechts & Simon Vijgen, 2021. "Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2061-2076, May.
  8. N. Zhang, 2022. "How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model," International Journal of Corporate Social Responsibility, Springer, vol. 7(1), pages 1-10, December.
  9. Xiaoli Zhang & Guoyi Xiu & Fakhar Shahzad & Yupeng Duan, 2021. "Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
  10. Danial Esmaelnezhad & Mohammad Dana Lagzi & Jurgita Antucheviciene & Shide Sadat Hashemi & Sina Khorshidi, 2023. "Evaluation of Green Marketing Strategies by Considering Sustainability Criteria," Sustainability, MDPI, vol. 15(10), pages 1-22, May.
  11. Thac Dang‐Van & Tan Vo‐Thanh & Jianming Wang & Ninh Nguyen, 2023. "Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4568-4583, November.
  12. Md. Abdul Moktadir & Ashish Dwivedi & Akib Rahman & Charbel Jose Chiappetta Jabbour & Sanjoy Kumar Paul & Razia Sultana & Jitender Madaan, 2020. "An investigation of key performance indicators for operational excellence towards sustainability in the leather products industry," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3331-3351, December.
  13. Bahareh Abedin & Youssef Falih Jaber & Manuela Rozalia Gabor & Mahmood Yahyazadehfar & Meysam Shirkhodaie, 2024. "Identifying Factors Affecting the Implementation of Green Marketing Strategy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 14-25.
  14. Reza Aghlmand & Mohammad Gheibi & Amir Takhtravan & Zahra Kian, 2022. "Implementation of green marketing frameworks based on conceptual system designing by integration of PESTLE, classical Delphi and MCDM modeling," SN Business & Economics, Springer, vol. 2(8), pages 1-33, August.
  15. Chao‐Hung Wang & Wei‐Jr Juo, 2024. "Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1756-1768, May.
  16. M. Lahandi Baskoro & Benny Tjahjono & Macarena Beltran & Anna Bogush & Yichuan Wang, 2024. "The imperative of communication signals in boosting business strategies of the bioplastic packaging industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 307-334, February.
  17. Cherry C. I. Lau & Christina W. Y. Wong, 2024. "Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4766-4787, July.
  18. Yuanyuan Li & Alina Badulescu & Daniel Badulescu, 2025. "Modeling and Analyzing Critical Policies for Improving Energy Efficiency in Manufacturing Sector: An Interpretive Structural Modeling (ISM) Approach," Energies, MDPI, vol. 18(4), pages 1-22, February.
  19. Xiaoze Liu & Daehwan Kim, 2025. "The Effect of Green Marketing Mix on Outdoor Brand Attitude and Loyalty: A Bifactor Structural Model Approach with a Moderator of Outdoor Involvement," Sustainability, MDPI, vol. 17(9), pages 1-21, May.
  20. Khadija Hassan, 2024. "Consumer Behaviour Moderates the Effect of Green and Social Network Marketing and Strategies on Textile Business Performance in Faisalabad, Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 609-616.
  21. Fabien Martinez, 2021. "Ecological responsiveness and business performance: Four scenarios of compatibility and a multi‐faceted strategies framework," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3606-3625, December.
  22. Irjayanti Maya & Azis Anton Mulyono, 2021. "Quality Management for Leather Industry to Increase Competitiveness in the Global Market," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 12(2), pages 16-30, August.
  23. Raghuveer Negi & Amit Kumar Gupta & Vidhu Gaur, 2023. "Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5435-5458, December.
  24. Huisu Lai & Lei Quan & Fei Wu & Song Tang & Chong Guo & Xiaobing Lai, 2025. "Corporate environmental publicity and green innovation: are words consistent with actions?," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
  25. Saira Begum & Muhammad Ashfaq & Kaveh Asiaei & Khuram Shahzad, 2023. "Green intellectual capital and green business strategy: The role of green absorptive capacity," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4907-4923, November.
  26. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.