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Nation brands and foreign direct investment

Author

Listed:
  • Kalamova, Margarita M.
  • Konrad, Kai A.

Abstract

We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis that is based on the knowledge-capital (KC) model of FDI. Our results suggest that the nation brands index accounts for important aspects of FDI decisions that are not captured in fundamental data which explain FDI in the standard foreign trade approach to FDI.

Suggested Citation

  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-06, Social Science Research Center Berlin (WZB).
  • Handle: RePEc:zbw:wzbfff:spii201006
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    Keywords

    Country stereotypes; foreign direct investment; knowledge-capital model; nation brands; governance;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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