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Residential mobile phone users complaints' in Spain

Author

Listed:
  • Pérez-Amaral, Teodosio
  • Gijón, Covadonga
  • Garín-Muñoz, Teresa
  • López, Rafael

Abstract

Consumer satisfaction is a key determinant of customer retention, profitability of operators, consumer welfare and a strategic variable for competition and international comparisons. Spain's mobile customer satisfaction is the lowest in the European Union according to recent EU studies (SMREC, 2013). Consumer complaints are numerous according to official statistics. In turn, consumer complaints (and how well they are dealt with) influence customer satisfaction and retention. This paper analyzes the determinants of the different types of complaints filed by residential consumers in Spain using the survey CIS (2009) and the report Ministerio de Industria (2012a). The first survey uses disaggregated information on 4,249 residential consumers while the report summarizes the complaints received by the Ministry of Industry's Telecommunications Customer Service Office. Econometric models are specified and estimated to quantify the effects. The results are used to characterize the profiles of typical complainers as well as the possible existence of a complaints divide due to income, age or education. Finally, policy recommendations are proposed to improve customer satisfaction and diminish the reasons for filing complaints.

Suggested Citation

  • Pérez-Amaral, Teodosio & Gijón, Covadonga & Garín-Muñoz, Teresa & López, Rafael, 2013. "Residential mobile phone users complaints' in Spain," 24th European Regional ITS Conference, Florence 2013 88537, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itse13:88537
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    Keywords

    consumer satisfaction; complaints; mobile phones; residential consumers; survey data; econometric models;

    JEL classification:

    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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