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How to play the game. Strategic tools for managing corporate communications and creating value for your organization

Author

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  • Volk, Sophia Charlotte
  • Berger, Karen
  • Zerfaß, Ansgar
  • Bisswanger, Luisa
  • Fetzer, Marcus
  • Köhler, Karolin

Abstract

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Suggested Citation

  • Volk, Sophia Charlotte & Berger, Karen & Zerfaß, Ansgar & Bisswanger, Luisa & Fetzer, Marcus & Köhler, Karolin, 2017. "How to play the game. Strategic tools for managing corporate communications and creating value for your organization," Communication Insights 3, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:3
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    References listed on IDEAS

    as
    1. Schwalbach, Joachim, 2015. "Reputation und Unternehmenserfolg: Unternehmens- und CEO-Reputation in Deutschland 2011-2013," Forschungsberichte zur Unternehmenskommunikation 5, Akademische Gesellschaft für Unternehmensführung & Kommunikation, Leipzig.
    2. Stefan Stieglitz & Linh Dang-Xuan & Axel Bruns & Christoph Neuberger, 2014. "Social Media Analytics," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(2), pages 89-96, April.
    3. Matthew W. Ragas & Ron Culp, 2014. "Business Essentials for Strategic Communicators," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-38533-8.
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    Cited by:

    1. María-Dolores García-Santiago, 2022. "Communicating the Resilience and Corporate Social Responsibility of SMEs during Lockdown in Spain: A Visual and Exploratory Study of Communication Mechanisms and Strategies," Sustainability, MDPI, vol. 14(13), pages 1-26, June.

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