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Strategy and Circumstance: the Response of American Firms to Japanese Competition in Semiconductors, 1980-1995


  • Richard N. Langlois

    (University of Connecticut)

  • W. Edward Steinmueller

    (University of Sussex)


The transistor was an American invention, and American firms led the world in semiconductor production and innovation for the first three decades of that industry's existence. In the 1980s, however, Japanese producers began to challenge American dominance. Shrill cries arose from the literature of public policy, warning that the American semiconductor industry would soon share the fate of the lamented American consumer electronics business. Few dissented from the implications: the only hope for salvation would be to adopt Japanese-style public policies and imitate the kinds of capabilities Japanese firms possessed. But the predicted extinction never occurred. Instead, American firms surged back during the 1990s, and it now seems the Japanese who are embattled. This striking American turnaround has gone largely unremarked upon in the public policy literature. And even scholarship in strategic management, which thrives on stories of success instead of stories of failure, has been comparatively silent. Drawing on a more thorough economic history of the worldwide semiconductor industry (Langlois and Steinmueller 1999), this essay attempts to collect some of the lessons for strategy research of the American resurgence. We argue that, although some of the American response did consist in changing or augmenting capabilities, most of the renewed American success is in fact the result not of imitating superior Japanese capabilities but rather of taking good advantage of a set of capabilities developed in the heyday of American dominance. Serendipity played at least as important a role as did strategy.

Suggested Citation

  • Richard N. Langlois & W. Edward Steinmueller, 1999. "Strategy and Circumstance: the Response of American Firms to Japanese Competition in Semiconductors, 1980-1995," Working papers 1999-06, University of Connecticut, Department of Economics.
  • Handle: RePEc:uct:uconnp:1999-06

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    Cited by:

    1. Jeffrey T. Macher & David C. Mowery & Timothy S. Simcoe, 2002. "E-Business and the Semiconductor Industry Value Chain: Implications for Vertical Specialization and Integrated Semiconductor Manufacturers," Economics Study Area Working Papers 47, East-West Center, Economics Study Area.
    2. Duysters, Geert & Lemmens, Charmianne, 2008. "Alliance block composition patterns in the microelectronics industry," MERIT Working Papers 060, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    3. Epicoco, Marianna, 2013. "Knowledge patterns and sources of leadership: Mapping the semiconductor miniaturization trajectory," Research Policy, Elsevier, vol. 42(1), pages 180-195.

    More about this item

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L5 - Industrial Organization - - Regulation and Industrial Policy
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • N6 - Economic History - - Manufacturing and Construction


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