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In brands we trust : The development and validation of a contemporary brand trust scale

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  • Roest, Henk

    (Tilburg University, School of Economics and Management)

  • de Graaf, Patrick

    (Tilburg University, School of Economics and Management)

Abstract

No abstract is available for this item.

Suggested Citation

  • Roest, Henk & de Graaf, Patrick, 2023. "In brands we trust : The development and validation of a contemporary brand trust scale," Other publications TiSEM 65455a8d-e2cc-44d4-9c36-3, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:65455a8d-e2cc-44d4-9c36-39662818d8cb
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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/82325300/Roest_and_de_Graaf_In_Brands_We_Trust_Conference_Proceedings_EMAC_2023_A2023-112705.pdf
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    References listed on IDEAS

    as
    1. Hong, Ilyoo B., 2015. "Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation," International Journal of Information Management, Elsevier, vol. 35(3), pages 322-336.
    2. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
    3. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
    4. Sandor Czellar & D. Sprott & E. Spangenberg, 2009. "The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale," Post-Print hal-00458392, HAL.
    5. Bian, Qin & Forsythe, Sandra, 2012. "Purchase intention for luxury brands: A cross cultural comparison," Journal of Business Research, Elsevier, vol. 65(10), pages 1443-1451.
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