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The Monetary Value of Winter Sport Services in the European Alps


  • Tim Pawlowski

    () (Institute of Sport Economics and Sport Management, German Sport University Cologne)

  • Christoph Breuer

    () (Institute of Sport Economics and Sport Management, German Sport University Cologne)


Considering the increasing stress of competition in winter sports, e.g., caused by the increasing popularity of sun holidays in the winter season or recently developed new ski areas, cable-car companies have to optimize their price-performance ratio with a modified marketing management approach. For most decisions regarding the marketing mix (e.g. the price calculation of new supply attributes), the knowledge about the monetary value of the different single attributes a consumer receives when purchasing a ski-lift ticket is indispensable. Since economics in general has a certain value for practical decision-taking in leisure management we follow other authors and transfer the economic concept of ‘hedonic prices’ to the field of empirical leisure research to derive the monetary value of some core service attributes in winter sports. The study is based on data of n=260 ski areas in five countries of the European Alps (Austria, France, Germany, Italy, and Switzerland). While the developed hedonic price models show rather high-variance explanatory power, most of the estimated attribute prices differ significantly between the countries studied. Possible implications for the price and product policies of cable-car companies are presented and discussed.

Suggested Citation

  • Tim Pawlowski & Christoph Breuer, 2010. "The Monetary Value of Winter Sport Services in the European Alps," Working Papers 1003, International Association of Sports Economists;North American Association of Sports Economists.
  • Handle: RePEc:spe:wpaper:1003

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    References listed on IDEAS

    1. Robert Baade & Victor Matheson, 2000. "Bidding for the Olympics: Fools Gold?," IASE Conference Papers 0007, International Association of Sports Economists.
    2. Robert A. BAADE & Robert W. BAUMANN & Victor A. MATHESON, 2010. "Slippery Slope ? Assessing The Economic Impact Of The 2002 Winter Olympic Games In Salt Lake City, Utah," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 31, pages 81-92.
    3. Robert Baade & Victor Matheson, 2004. "The Quest for the Cup: Assessing the Economic Impact of the World Cup," Regional Studies, Taylor & Francis Journals, vol. 38(4), pages 343-354.
    4. Hagn, Florian & Maennig, Wolfgang, 2008. "Employment effects of the Football World Cup 1974 in Germany," Labour Economics, Elsevier, vol. 15(5), pages 1062-1075, October.
    5. Florian Hagn & Wolfgang Maennig, 2009. "Large sport events and unemployment: the case of the 2006 soccer World Cup in Germany," Applied Economics, Taylor & Francis Journals, vol. 41(25), pages 3295-3302.
    6. Coates, Dennis & Humphreys, Brad R., 2003. "The effect of professional sports on earnings and employment in the services and retail sectors in US cities," Regional Science and Urban Economics, Elsevier, vol. 33(2), pages 175-198, March.
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    Cited by:

    1. Sergio Alessandrini, 2013. "Quality of Ski Resorts and Competition Between the Emilian Apennines and Altipiani Trentini. an Estimate of the Hedonic Price," Review of Economic Analysis, Rimini Centre for Economic Analysis, vol. 5(1), pages 42-69, June.

    More about this item


    Winter sports; hedonic approach; monetary value; ski; service; price;

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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