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The role of emotion in strategic issue interpretation: the case of diversity


  • Patricia Garcia-Prieto Sol
  • Véronique Tran
  • Susan Schneider


Strategic issues have the potential to impact organizational performance. These issues are subject to cognitive interpretation by decision-makers and implementers. Some strategic issues are considered to be “hot” because of their potential to evoke strong emotions. In this paper, we argue that the cognitive antecedents involved in strategic issue interpretation are similar to those involved in the determination of emotion. We use “diversity” as an example of strategic issue. We propose that individuals’ salient social identities will shape cognitive antecedents in turn eliciting specific emotions and associated behavioral tendencies. Theoretical and managerial implications are discussed.

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  • Patricia Garcia-Prieto Sol & Véronique Tran & Susan Schneider, 2007. "The role of emotion in strategic issue interpretation: the case of diversity," Working Papers CEB 07-036.RS, ULB -- Universite Libre de Bruxelles.
  • Handle: RePEc:sol:wpaper:07-036

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    References listed on IDEAS

    1. Beck, Thorsten & Demirguc-Kunt, Asli & Martinez Peria, Maria Soledad, 2007. "Reaching out: Access to and use of banking services across countries," Journal of Financial Economics, Elsevier, vol. 85(1), pages 234-266, July.
    2. George A. Akerlof, 1982. "Labor Contracts as Partial Gift Exchange," The Quarterly Journal of Economics, Oxford University Press, vol. 97(4), pages 543-569.
    3. Mark Schreiner, 2001. "Credit Scoring for Microfinance: Can It Work?," Development and Comp Systems 0108003, EconWPA, revised 27 Dec 2001.
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