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Can Fat Taxes and Package Size Restrictions Stimulate Healthy Food Choices?

Author

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  • E. HUYGHE
  • A. VAN KERCKHOVE

Abstract

Consumers prefer bonus packs, as opposed to price discounts, for healthy foods, but they want a price discount rather than a bonus pack for indulgent foods (Mishra & Mishra, 2011). This study conceptually replicates and extends this finding to show that consumers are more responsive to changes in price than to changes in package size for indulgent food options, whereas they are more responsive to changes in package size than to changes in price for healthy food options.

Suggested Citation

  • E. Huyghe & A. Van Kerckhove, 2013. "Can Fat Taxes and Package Size Restrictions Stimulate Healthy Food Choices?," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/847, Ghent University, Faculty of Economics and Business Administration.
    • Handle: RePEc:rug:rugwps:13/847
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    File URL: http://wps-feb.ugent.be/Papers/wp_13_847.pdf
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    Cited by:

    1. Patrick, Vanessa M. & Atefi, Yashar & Hagtvedt, Henrik, 2017. "The allure of the hidden: How product unveiling confers value," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 430-441.
    2. Logkizidou, Maria & Bottomley, Paul & Angell, Rob & Evanschitzky, Heiner, 2019. "Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect," Journal of Retailing, Elsevier, vol. 95(1), pages 67-82.
    3. Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.
    4. Metin Çakır, 2022. "Retail pass‐through of package downsizing," Agribusiness, John Wiley & Sons, Ltd., vol. 38(2), pages 259-278, April.
    5. Parreño-Selva, Josefa & Mas-Ruiz, Francisco J. & Ruiz-Conde, Enar, 2017. "The effects of price promotion on relative virtue and vice food products," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(5).

    More about this item

    Keywords

    sales promotion; packaging; price; food; vice; virtue;
    All these keywords.

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