IDEAS home Printed from
   My bibliography  Save this paper

Mission Statement Perception: Are We All on the Same Wavelength? A Case Study in a Flemish Hospital




  • A. HEENE



Background Although it is widely recognized that the effectiveness of mission statements is contingent upon the extent to which they are communicated to the organization’s members, there is virtually no literature about how individual organizational members perceive the mission statement. Previous empirical mission statement research has tended to focus primarily on (a) analyzing mission statement content and (b) the CEO’s perception of the mission statement. Purposes In order to address these shortcomings and to help health care managers to better understand and manage their mission statement, a research project was set up that sought (a) to assess how managers and non-managers perceive the mission statement, and (b) to determine if there is a perception gap between both groups. Methodology/Approach In total 102 nurses, nurse managers and senior managers of a 217-bed Belgian regional general hospital filled in a questionnaire, based on the Competing Values Framework for Managerial Communication, in order to assess their perception of the organizational mission statement. Findings There is a mission statement perception gap between managers and non-managers. The scores of the management group are in almost all cases significantly higher. These findings suggests that managers have a more outspoken and positive attitude towards the mission statement than non-management members. Practice Implications In order to optimize the impact of the mission statement, managers should measure the perception of the mission statement and try to remediate possible mission statement 3 perception gaps. The Competing Values Framework for Managerial Communication is offered as a tool to assess (a) the presence, (b) the direction, and (c) the intensity of possible mission statement perception gaps.

Suggested Citation

  • S. Desmidt & A. Heene, 2006. "Mission Statement Perception: Are We All on the Same Wavelength? A Case Study in a Flemish Hospital," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/423, Ghent University, Faculty of Economics and Business Administration.
  • Handle: RePEc:rug:rugwps:06/423

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Mission statement; Perception; Competing Values Framework for Managerial Communication; Hospital; Nurses;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rug:rugwps:06/423. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nathalie Verhaeghe). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.