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Knowledge Dynamics in Sustainable Standard Setting in Tourism – The case of "Fair Trade in Tourism South Africa (FTTSA)"


  • Simone Strambach

    () (Department of Geography, Philipps University Marburg)

  • Annika Surmeier

    (Department of Geography, Philipps University Marburg)


The development of standards and certification programs in global tourism has gained importance in consumption-production nexus. The paper is dealing with “Fair Trade in Tourism South Africa†(FTTSA), one of the first innovative service standards with a focus on the social dimension of sustainability. Until now, there has been little detailed exploration in the evolutionary trajectories of sustainable tourism standards from a knowledge-based perspective. This paper will contribute to a deeper understanding of the standard creation in global-local interaction processes over time and its impacts on the micro level of the firms. Conceptually it builds on two scientific debates - the neo-institutional approaches in organizational theory focussing on institution building and the research on innovation and knowledge dynamics. Empirically, it is based on 32 interviews conducted with different actor groups.

Suggested Citation

  • Simone Strambach & Annika Surmeier, 2012. "Knowledge Dynamics in Sustainable Standard Setting in Tourism – The case of "Fair Trade in Tourism South Africa (FTTSA)"," Working Papers on Innovation and Space 2012-04, Philipps University Marburg, Department of Geography.
  • Handle: RePEc:pum:wpaper:2012-04

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    References listed on IDEAS

    1. repec:nct:journl:v:17:y:2009:i:8:p:1223-1241 is not listed on IDEAS
    2. Olivier Crevoisier & Hugues Jeannerat, 2009. "Territorial Knowledge Dynamics: From the Proximity Paradigm to Multi-location Milieus," European Planning Studies, Taylor & Francis Journals, vol. 17(8), pages 1223-1241, August.
    3. Simone Strambach & Benjamin Klement, 2011. "Cumulative and Combinatorial Micro-dynamics of Knowledge: The Role of Space and Place in Knowledge Integration," European Planning Studies, Taylor & Francis Journals, vol. 20(11), pages 1843-1866, November.
    4. N. Lesca, 2010. "Introduction," Post-Print halshs-00640602, HAL.
    5. Simone Strambach, 2010. "Knowledge-Intensive Business Services (KIBS)," Chapters,in: Platforms of Innovation, chapter 7 Edward Elgar Publishing.
    6. Karin Mahony, 2007. "Certification in the South African tourism industry: the case of Fair Trade in Tourism," Development Southern Africa, Taylor & Francis Journals, vol. 24(3), pages 393-408.
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    Cited by:

    1. Lavandoski, Joice & Albino Silva, João & Vargas-Sánchez, Alfonso, 2014. "Institutional Theory In Tourism Studies: Evidence And Future Directions," Spatial and Organizational Dynamics Discussion Papers 2014-3, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.

    More about this item


    Knowledge Dynamics; Sustainable standards; Institutional theory; South Africa; Tourism;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O55 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Africa
    • P48 - Economic Systems - - Other Economic Systems - - - Political Economy; Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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