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A Business-Relevant View of Human Nature

Author

Listed:
  • Mitreanu, Cristian

Abstract

The article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business and economic principles and practices. The article has three parts. In the first section, the author identifies and discusses the fundamental drives that characterize all forms of life. Building upon these findings, he then develops the unique view of human nature in the second section. Finally, in the last section, he highlights the new perspectives on business that can be generated with the help of the new theory of human nature.

Suggested Citation

  • Mitreanu, Cristian, 2007. "A Business-Relevant View of Human Nature," MPRA Paper 6560, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:6560
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    File URL: https://mpra.ub.uni-muenchen.de/6560/1/MPRA_paper_6560.pdf
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    More about this item

    JEL classification:

    • D0 - Microeconomics - - General
    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • B0 - Schools of Economic Thought and Methodology - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • A1 - General Economics and Teaching - - General Economics
    • B5 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches

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