IDEAS home Printed from
   My bibliography  Save this paper

What shapes eHealth literacy of an individual?


  • Xesfingi, Sofia
  • Vozikis, Athanasios


This paper studies the ability of an individual in searching, analyzing and processing information from the Internet in order to address or solve health related issues, the so-called eHealth literacy and the factors that shape it. Understanding what influences eHealth in a country is particularly relevant for health markets as it provides guidelines for health marketers to develop targeted and tailored communication materials for relevant consumer segments, and further could suggest appropriate strategies for training the health illiterate part of the population. Using a unique sample based on survey data of 1064 individuals in Greece for the year 2013, we find that among demographic factors, age and education strongly affect the eHealth literacy and physical exercise among the life-style variables. Finally, other types of technology literacies such as computer skills and information obtained from the Internet further enhance the eHealth performance of an individual and have the greatest impact among all factors.

Suggested Citation

  • Xesfingi, Sofia & Vozikis, Athanasios, 2014. "What shapes eHealth literacy of an individual?," MPRA Paper 60187, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:60187

    Download full text from publisher

    File URL:
    File Function: original version
    Download Restriction: no

    More about this item


    eHealth literacy; demographic factors; life-style factors; technology literacy; Internet;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:60187. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.