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Bundles and Range Strategies: The Case of Telecom Operators

  • Pernet, Sophie
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    Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

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    File URL: http://mpra.ub.uni-muenchen.de/3550/1/MPRA_paper_3550.pdf
    File Function: original version
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    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 3550.

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    Date of creation: Sep 2006
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    Handle: RePEc:pra:mprapa:3550
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