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Keynesian substantiation of the marketing policies in local development

Author

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  • Matei, Lucica
  • Anghelescu, Stoica

Abstract

The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier. Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy

Suggested Citation

  • Matei, Lucica & Anghelescu, Stoica, 2010. "Keynesian substantiation of the marketing policies in local development," MPRA Paper 22969, University Library of Munich, Germany, revised 29 May 2010.
  • Handle: RePEc:pra:mprapa:22969
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    File URL: https://mpra.ub.uni-muenchen.de/22969/1/MPRA_paper_22969.pdf
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    References listed on IDEAS

    as
    1. Ani Matei & Lucica Matei, 2007. "Systemic Models of Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(506)), pages 11-24, January.
    2. Ani MATEI & Stoica ANGHELESCU, 2010. "Models with Simultaneous Equations for Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(542)), pages 27-48, January.
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    More about this item

    Keywords

    local development; public marketing; Keynesian approach;

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • E12 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Keynes; Keynesian; Post-Keynesian
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • B23 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Econometrics; Quantitative and Mathematical Studies
    • H71 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Taxation, Subsidies, and Revenue

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