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Communication Consumers Behavior Bittersweet By Najla

Author

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  • FADILAH, RISA NURUL
  • , RISA

Abstract

Bisnis kuliner secara online di indonesia semakin berkembang dalam beberapa tahun terakhir. Hal ini salah satunya disebabkan oleh kebutuhan dan gaya hidup penduduk yang makin tinggi. Keanekaragaman kuliner menjadi salah satu kekayaan yang dimiliki oleh Indonesia. Kuliner yang ada di tanah air pun terus berkembang tidak hanya dari segi variasi dan keunikan cita rasa namun juga pemanfaatan teknologi dalam memperluas jangkauan konsumen serta memberikan pengalaman lebih bagi konsumen saat mengeksplorasi kuliner di Indonesia.

Suggested Citation

  • Fadilah, Risa Nurul & , Risa, 2022. "Communication Consumers Behavior Bittersweet By Najla," OSF Preprints vfh38, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:vfh38
    DOI: 10.31219/osf.io/vfh38
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    Cited by:

    1. Garner, Benjamin & Hollenbeck, Candice R., 2023. "The role of natural scarcity in creating impressions of authenticity at the Farmers’ market," Journal of Business Research, Elsevier, vol. 167(C).
    2. Niu, Xiaoxiao & Harvey, Nigel, 2023. "Are lay expectations of inflation based on recall of specific prices? If so, how and under what conditions?," Journal of Economic Psychology, Elsevier, vol. 98(C).
    3. Xiuqun Chen & Shun-Chi Yu & Xuemei Sun & Dan Wang, 2023. "Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(2), pages 166-195, June.

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