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Electronic Customer Relationship Management

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  • , Yangriani

Abstract

E-CRM (Electronic Customer Relationship Management) merupakan sebuah metode yang digunakan untuk mengelola relasi antara perusahaan dengan pelanggannya dengan tujuan untuk meningkatkan loyalitas serta pengkonsumsian produk-produk ataupun jasa yang ditawarkan oleh perusahaan dengan memanfaatkan media elektronik. E-CRM mengacu pada management hubungan terhadap pelanggan melalui media elektronik ataupu dengan kata lain disebut dengan CRM berbasis web yang dilakukan melalui jaringan internet. Dengan adanya E-CRM perusahaan dapat mengintegrasikan dan mengkontamiansikan proses layanan kepada pelanggan dalam bidang penjualan, pemasaran, dan layanan yang dikeluarkan oleh perusahaan seperti produk dan jasanya. E-CRM yang berhasi di terapkan akan memiliki pengaruh yang besar pada e-loyality.

Suggested Citation

  • , Yangriani, 2022. "Electronic Customer Relationship Management," OSF Preprints myp8g, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:myp8g
    DOI: 10.31219/osf.io/myp8g
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    Cited by:

    1. Xu, Jiacheng & Liang, Yingzong & Luo, Xianglong & Chen, Jianyong & Yang, Zhi & Chen, Ying, 2023. "Towards cost-effective osmotic power harnessing: Mass exchanger network synthesis for multi-stream pressure-retarded osmosis systems," Applied Energy, Elsevier, vol. 330(PA).
    2. Yang, Shiyu & Oliver Gao, H. & You, Fengqi, 2022. "Model predictive control in phase-change-material-wallboard-enhanced building energy management considering electricity price dynamics," Applied Energy, Elsevier, vol. 326(C).
    3. Abdullah-Al-Nahid, Syed & Jamal, Taskin & Aziz, Tareq & Bhuiyan, Ashraf Hossain & Khan, Tafsir Ahmed, 2023. "Additive linear modelling and genetic algorithm based electric vehicle outlook and policy formulation for decarbonizing the future transport sector of Bangladesh," Transport Policy, Elsevier, vol. 136(C), pages 21-46.
    4. Mittelman, Gur & Eran, Ronen & Zhivin, Lev & Eisenhändler, Ohad & Luzon, Yossi & Tshuva, Moshe, 2023. "The potential of renewable electricity in isolated grids: The case of Israel in 2050," Applied Energy, Elsevier, vol. 349(C).
    5. Pilotti, L. & Colombari, M. & Castelli, A.F. & Binotti, M. & Giaconia, A. & Martelli, E., 2023. "Simultaneous design and operational optimization of hybrid CSP-PV plants," Applied Energy, Elsevier, vol. 331(C).
    6. Prakash, Abhijith & Ashby, Rohan & Bruce, Anna & MacGill, Iain, 2023. "Quantifying reserve capabilities for designing flexible electricity markets: An Australian case study with increasing penetrations of renewables," Energy Policy, Elsevier, vol. 177(C).

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