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Innovación digital en el sector asegurador de Argentina

Author

Listed:
  • Porris, María Susana
  • Pesce, Gabriela
  • Zanfrillo, Alicia Inés

Abstract

El objetivo de la presente investigación es caracterizar cómo los factores tecnológicos, organizacionales y ambientales influyen en la innovación digital en el desarrollo y la gestión de productos en las compañías aseguradoras de Argentina. Se utilizará el modelo teórico TOE (Technology - Organization - Environment) desarrollado por Tonatzky y Fleischer (1990).

Suggested Citation

  • Porris, María Susana & Pesce, Gabriela & Zanfrillo, Alicia Inés, 2025. "Innovación digital en el sector asegurador de Argentina," Nülan. Deposited Documents 4404, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:4404
    as

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    File URL: https://nulan.mdp.edu.ar/id/eprint/4404/1/porris-etal-2025.pdf
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    References listed on IDEAS

    as
    1. Martin Eling & Martin Lehmann, 2018. "The Impact of Digitalization on the Insurance Value Chain and the Insurability of Risks," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 43(3), pages 359-396, July.
    2. Antonella Cappiello, 2020. "The Digital (R)evolution of Insurance Business Models," American Journal of Economics and Business Administration, Science Publications, vol. 12(1), pages 1-13, January.
    3. Iván Sosa & Óscar Montes, 2022. "Understanding the InsurTech dynamics in the transformation of the insurance sector," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 25(1), pages 35-68, April.
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