IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Exploring beliefs about bottled water and intentions to reduce consumption: The dualeffect of social norm activation and persuasive information

Listed author(s):
  • Sander Van Der Linden
Registered author(s):

    Mass consumption of bottled water is contributing to a multitude of environmental problems, including; water wastage, pollution and climate change. The aim of this study is to advance a social-psychological understanding of how to effectively reduce bottled water consumption. An online survey experiment was conducted among students of a Dutch public university to examine outcome-beliefs about drinking less bottled water while subsequently testing three strategies for behavioural change. Respondents (n= 454) were randomly allocated to four different conditions (an information-only, social norm-only, a combination of both or a control group). It was hypothesized that the combination (i.e., norm-induced information provision) would be most persuasive and elicits the greatest change in intention. Results were consistent with this hypothesis. Findings also show that while beliefs about health, taste, water quality, lifestyle, the environment and perceived alternatives are all correlated with bottled water consumption, belief strength varies significantly based on rate of consumption.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Paper provided by Grantham Research Institute on Climate Change and the Environment in its series GRI Working Papers with number 133.

    in new window

    Date of creation: Sep 2013
    Handle: RePEc:lsg:lsgwps:wp133
    Contact details of provider: Postal:
    Houghton Street, London WC2A 2AE

    Phone: +44 (020) 7405 7686
    Web page:

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. Judith I.M. de Groot & Wokje Abrahamse & Kayleigh Jones, 2013. "Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags," Sustainability, MDPI, Open Access Journal, vol. 5(5), pages 1-16, April.
    2. Gilg, Andrew & Barr, Stewart, 2006. "Behavioural attitudes towards water saving? Evidence from a study of environmental actions," Ecological Economics, Elsevier, vol. 57(3), pages 400-414, May.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:lsg:lsgwps:wp133. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (The GRI Administration)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.