Exploring beliefs about bottled water and intentions to reduce consumption: The dualeffect of social norm activation and persuasive information
Mass consumption of bottled water is contributing to a multitude of environmental problems, including; water wastage, pollution and climate change. The aim of this study is to advance a social-psychological understanding of how to effectively reduce bottled water consumption. An online survey experiment was conducted among students of a Dutch public university to examine outcome-beliefs about drinking less bottled water while subsequently testing three strategies for behavioural change. Respondents (n= 454) were randomly allocated to four different conditions (an information-only, social norm-only, a combination of both or a control group). It was hypothesized that the combination (i.e., norm-induced information provision) would be most persuasive and elicits the greatest change in intention. Results were consistent with this hypothesis. Findings also show that while beliefs about health, taste, water quality, lifestyle, the environment and perceived alternatives are all correlated with bottled water consumption, belief strength varies significantly based on rate of consumption.
|Date of creation:||Sep 2013|
|Date of revision:|
|Contact details of provider:|| Postal: Houghton Street, London WC2A 2AE|
Phone: +44 (020) 7405 7686
Web page: http://www.lse.ac.uk/grantham.
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Judith I.M. de Groot & Wokje Abrahamse & Kayleigh Jones, 2013. "Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags," Sustainability, MDPI, Open Access Journal, vol. 5(5), pages 1829-1844, April.
- Gilg, Andrew & Barr, Stewart, 2006. "Behavioural attitudes towards water saving? Evidence from a study of environmental actions," Ecological Economics, Elsevier, vol. 57(3), pages 400-414, May.
- Ryan, Michael J, 1982. " Behavioral Intention Formation: The Inderdependency of Attitudinal and Social Influence Variables," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 263-78, December.
When requesting a correction, please mention this item's handle: RePEc:lsg:lsgwps:wp133. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (The GRI Administration)
If references are entirely missing, you can add them using this form.