Le comportement des étudiants sur le marché du téléphone mobile : inertie, captivité ou fidélité ?
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- Julander, Claes-Robert & Söderlund, Magnus, 2003. "Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty," SSE/EFI Working Paper Series in Business Administration 2003:1, Stockholm School of Economics.
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Keywords
Fidélité; inertie; barrières au changement; téléphone mobile; étudiants.;All these keywords.
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