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Nash Reversion Revisited:Implications of Gain/Loss Asymmetry

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  • Shuta SAKODA
  • Junya YANAGI
  • Jin-ichiro YAMADA

Abstract

This study fundamentally reexamines entrepreneurship education from a university student's perspective using auto-ethnography. Rather than focusing solely on the societal demand for entrepreneurs, it emphasizes individual growth and self-authorship as foundational elements. The research highlights how the excessive commercialization of entrance exams, job hunting, and Japan's rigid public education system constrain university students. By observing “typical” Kyoto University students as commonly imagined by the public, the study identifies potential approaches to addressing these structural challenges. It further explores how fostering self-authorship can naturally lead to ethical and socially responsible entrepreneurship. To test this hypothesis, the Kyodai Marketing Institute (KMI) was established as a practical experiment. Additionally, insights from the University of Florida underscore the significance of student organizations and university engagement in shaping a Japan-specific model of entrepreneurship education.

Suggested Citation

  • Shuta SAKODA & Junya YANAGI & Jin-ichiro YAMADA, 2025. "Nash Reversion Revisited:Implications of Gain/Loss Asymmetry," Discussion papers e-25-001, Graduate School of Economics , Kyoto University.
    • Handle: RePEc:kue:epaper:e-25-001
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    References listed on IDEAS

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    1. Tae Jun Bae & Shanshan Qian & Chao Miao & James O. Fiet, 2014. "The Relationship between Entrepreneurship Education and Entrepreneurial Intentions: A Meta–Analytic Review," Entrepreneurship Theory and Practice, , vol. 38(2), pages 217-254, March.
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