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Economic development capitalizing on brand agriculture : turning development strategy on its head

Author

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  • Fujita, Masahisa

Abstract

This paper explores the possibilities of two unique Japanese concepts - the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) - as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on "brand agriculture." Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced.

Suggested Citation

  • Fujita, Masahisa, 2006. "Economic development capitalizing on brand agriculture : turning development strategy on its head," IDE Discussion Papers 76, Institute of Developing Economies, Japan External Trade Organization(JETRO).
  • Handle: RePEc:jet:dpaper:dpaper76
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    File URL: https://ir.ide.go.jp/?action=repository_action_common_download&item_id=38090&item_no=1&attribute_id=22&file_no=1
    File Function: First version, 2006
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    Citations

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    Cited by:

    1. Kurokawa, Kiyoto & Tembo, Fletcher & Velde, Dirk Willem, 2010. "Challenge for the OVOP Movement in Sub-Saharan Africa," Working Papers 18, JICA Research Institute.
    2. World Bank, 2007. "Building Knowledge Economies : Advanced Strategies for Development," World Bank Publications, The World Bank, number 6853.

    More about this item

    Keywords

    Japan; Rural development; Brand agriculture; Agricultural products; One village one product movement (OVOP); Michino eki; 日本; 農村開発; 農産物; 一村一品運動; 道の駅;

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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