IDEAS home Printed from
   My bibliography  Save this paper

Challenge for the OVOP Movement in Sub-Saharan Africa


  • Kurokawa, Kiyoto
  • Tembo, Fletcher
  • Velde, Dirk Willem


This paper compares the One Village One Product (OVOP) movements of Japan, Thailand, and Malawi to examine their similarities and differences and to provide Sub-Sahara African countries that are adopting the OVOP approach with measures necessary to overcome existing constraints. The OVOP movement encourages the mobilization of local human, material, and cultural resources to create value-added products and services for domestic and external markets. However, the Thai and Malawian OVOP efforts differ from the Japanese OVOP programme in that the initiative spurring their adoption was taken by their central governments and in their emphasis on economic, rather than social purposes. We assess and compare the effectiveness of OVOP approaches in the three countries. With respect to Malawi, we find that OVOP has helped to improve productivity in some cases, changed the value chain structure in other cases, provided market access through labelling and reached many thousands of households. This study suggests that, in order to make OVOP take off in Africa, prompt action is necessary on several fronts. First, spatial connectivity needs to be improved so that OVOP producers can participate in national and global value chains. Brand-making and e-commerce could also be promising areas as demonstrated by Thai success. African countries will need further foreign cooperation in financing and management training. In order to use limited resources effectively, however, stakeholders must coordinate their activities closely. Finally, we need to introduce social indicators (such as women’s empowerment), in addition to economic ones to assess the effectiveness of the OVOP movement.

Suggested Citation

  • Kurokawa, Kiyoto & Tembo, Fletcher & Velde, Dirk Willem, 2010. "Challenge for the OVOP Movement in Sub-Saharan Africa," Working Papers 18, JICA Research Institute.
  • Handle: RePEc:jic:wpaper:18

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Fujita, Masahisa, 2006. "Economic development capitalizing on brand agriculture : turning development strategy on its head," IDE Discussion Papers 76, Institute of Developing Economies, Japan External Trade Organization(JETRO).
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jic:wpaper:18. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Japan International Cooperation Agency Library). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.