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Quality Management and Information Transmission in Cattle Markets: A Case Study of the Chariton Valley Beef Alliance

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  • Brent Hueth
  • John D. Lawrence

Abstract

The declining share of beef in total U.S. meat consumption has motivated industry-­wide efforts to improve average beef quality through more effective coordination among the various market participants. Increased use of explicit "grid" pricing mechanisms over the last decade represents initial efforts at improved coordination. More recent efforts include animal­specific carcass data collection, with subsequent transmission to feeders and the relevant cow­calf operations, and improved "source verification" procedures aimed at (among other things) reducing the overall cost of medical treatment for live animals. None of these organizational innovations is costless; indeed, a number of significant barriers must be overcome before such practices can be adopted more widely. In this paper, we take a detailed look at one organization's attempts to overcome some of these barriers and provide an assessment of the costs and benefits of doing so.

Suggested Citation

  • Brent Hueth & John D. Lawrence, 2002. "Quality Management and Information Transmission in Cattle Markets: A Case Study of the Chariton Valley Beef Alliance," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-bp40, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    • Handle: RePEc:ias:mpaper:02-bp40
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    Cited by:

    1. Scott W. Fausti & Zhiguang Wang & Bashir A. Qasmi & Matthew A. Diersen, 2014. "Risk and marketing behavior: pricing fed cattle on a grid," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 601-612, September.
    2. Philippe Marcoul & John Lawrence, 2007. "Grader Bias in Cattle Markets? Evidence from Iowa," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(4), pages 890-903.
    3. Bulut, Harun & Lawrence, John D., 2007. "The Value of Third-Party Certification of Preconditioning Claims at Iowa Feeder Cattle Auctions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(3), pages 1-16, December.
    4. Aubert, M. & Bouhsina, Z. & Codron, J.M. & Rousset, S., 2013. "Pesticide safety risk, food chain organization, and the adoption of sustainable farming practices. The case of Moroccan early tomatoes," Working Papers MoISA 201304, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    5. Chunyang Han & Amjad Pervez & Jingqiong Wu & Xiaojing Shen & Dezhi Zhang, 2020. "Home-Delivery-Oriented Agri-Food Supply Chain Alliance: Framework, Management Strategies, and Cooperation Stability Control," Sustainability, MDPI, vol. 12(16), pages 1-34, August.

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