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The Impact of Alternative Incentives on Response and Retention in a Mixed-Mode Survey

Author

Listed:
  • Aleksandra Gajic

    (Department of Economics, McMaster University, Centre for Health Economics and Policy Analysis, McMaster University)

  • David Cameron

    (Department of Economics, McMaster University, Centre for Health Economics and Policy Analysis, McMaster University)

  • Jeremiah Hurley

    (Department of Economics, Centre for Health Economics and Policy Analysis, McMaster University, Department of Clinical Epidemiology and Biostatistics, McMaster University)

Abstract

We examine the influence of incentives on response, retention, drop-out, completeness and speed of response, consistency of response and respondent characteristics in a mixed-mode survey in which initial contact was via regular mail and respondents completed the survey online. We study four incentive groups: no incentive, prepaid incentive ($2), low promised incentive (lottery, 10 @ $25), and high promised incentive (lottery, 2 @ $250). Prepaid incentives extract the highest response and retention rates compared to no incentive and both promised lottery incentives. Lotteries only increase response and retention rates when of high value. High-prize lotteries result in speedier response while low-prize lotteries decrease response consistency. Cost-effectiveness analysis indicates that the high-prize lottery incentive was most cost-effective per completed survey.

Suggested Citation

  • Aleksandra Gajic & David Cameron & Jeremiah Hurley, 2010. "The Impact of Alternative Incentives on Response and Retention in a Mixed-Mode Survey," Centre for Health Economics and Policy Analysis Working Paper Series 2010-03, Centre for Health Economics and Policy Analysis (CHEPA), McMaster University, Hamilton, Canada.
  • Handle: RePEc:hpa:wpaper:201003
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    File URL: http://chepa.org/docs/working-papers/10-03.pdf
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    References listed on IDEAS

    as
    1. Drummond, Michael F. & Sculpher, Mark J. & Torrance, George W. & O'Brien, Bernie J. & Stoddart, Greg L., 2005. "Methods for the Economic Evaluation of Health Care Programmes," OUP Catalogue, Oxford University Press, edition 3, number 9780198529453.
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