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La Diffusion D'Information Societale : Outil De Mesure Et Determinants. Une Comparaison Multisupports

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  • Bruno Oxibar

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

La diffusion d'information sociétale constitue un thème rarement abordé dans le contexte français. Cette recherche se fonde sur la théorie politicocontractuelle pour construire un modèle explicatif de la diffusion d'information sociétale. Un outil de mesure des diffusions sociétales est présenté. Une étude comparée des diffusions réalisées au sein des rapports annuels et des sites internet d'un échantillon d'entreprises françaises permet l'utilisation de cet outil et le test du modèle proposé. Mots clés : information sociétale, internet, théorie politico-contractuelle.

Suggested Citation

  • Bruno Oxibar, 2005. "La Diffusion D'Information Societale : Outil De Mesure Et Determinants. Une Comparaison Multisupports," Post-Print halshs-00581258, HAL.
    • Handle: RePEc:hal:journl:halshs-00581258
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00581258
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    References listed on IDEAS

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    Cited by:

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