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Applying the Stimulus-Organism-Response framework (S-O-R) and the Theory of Planned Behavior (TPB) to Moroccan Students' Grandes Écoles Choice: A Theoretical Framework
[Application du modèle Stimulus-Organisme-Réponse (SOR) et de la Théorie du Comportement Planifié (TCP) aux choix des Grandes Ecoles par les étudiants marocains : Cadre théorique]

Author

Listed:
  • Douaa Snadrou

    (UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar))

  • Malika Haoucha

    (UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar))

  • Bouchra Bennani

    (UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar))

Abstract

This article suggests a theoretical framework combining the Theory of Planned Behavior (TPB) with the Stimulus-Organism-Response framework (S-O-R) to explore the decision-making process of students deciding to pursue education at regulated access Higher Education Institution (HEI), specifically, the Grandes Ecoles. Our aim is to build a thorough conceptual model including the social external and individual cognitive elements influencing the choice of a HEI by aggregating these two well-known theories.

Suggested Citation

  • Douaa Snadrou & Malika Haoucha & Bouchra Bennani, 2025. "Applying the Stimulus-Organism-Response framework (S-O-R) and the Theory of Planned Behavior (TPB) to Moroccan Students' Grandes Écoles Choice: A Theoretical Framework [Application du modèle Stimulus-Organisme-Réponse (SOR) et de la Théorie du Com," Post-Print hal-05511546, HAL.
    • Handle: RePEc:hal:journl:hal-05511546
    DOI: 10.5281/zenodo.17575826
    Note: View the original document on HAL open archive server: https://hal.science/hal-05511546v1
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    References listed on IDEAS

    as
    1. Vieira, Valter Afonso, 2013. "Stimuli–organism-response framework: A meta-analytic review in the store environment," Journal of Business Research, Elsevier, vol. 66(9), pages 1420-1426.
    2. Katrin Obermeit, 2012. "Students' choice of universities in Germany: structure, factors and information sources used," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(2), pages 206-230, December.
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