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Examining Human Interactions with Smart Retail Technology: A Hybrid SEM- fsQCA Investigation

Author

Listed:
  • Syed Muhammad Fazal-E-Hasan

    (ACU - Australian Catholic University)

  • Gary Mortimer

    (QUT - Queensland University of Technology [Brisbane])

  • Sujana Adapa

    (UNE - University of New England)

  • Mohd Adil

    (National Institute of Technology [Hamirpur])

  • Sathyaprakash Balaji Makam

    (ESC [Rennes] - ESC Rennes School of Business)

  • Mohd Sadiq

    (ACU - Australian Catholic University)

  • Ali R Amrollahi

    (Macquarie University [Sydney])

Abstract

As technologies evolve, businesses have focused on enhancing human interactions beyond simple satisfaction. This new research builds on recent exploratory work, responding to calls for testing antecedents and consequences of Smart Retail Technology (SRT) interactions. An online survey was administered to 338 respondents. In addition to structural equation modelling (SEM), fuzzy set Qualitative Comparative Analysis (fsQCA) was employed to identify value outcomes. Results demonstrate that the more individuals perceive a business's technologies to be distinctive, the more likely they are to interact with those technologies. Respondents' innovativeness was positively associated with their intentions to interact with SRT. The fsQCA outcomes offer an understanding of the types of individuals who perceive value through SRT interaction. Findings offer managerial implications and extend current knowledge about adopting interactive technologies. This is the first study to contribute a comprehensive SRT model that examines the inter-relationships between antecedents and consequences of interacting with SRT.

Suggested Citation

  • Syed Muhammad Fazal-E-Hasan & Gary Mortimer & Sujana Adapa & Mohd Adil & Sathyaprakash Balaji Makam & Mohd Sadiq & Ali R Amrollahi, 2024. "Examining Human Interactions with Smart Retail Technology: A Hybrid SEM- fsQCA Investigation," Post-Print hal-05068523, HAL.
    • Handle: RePEc:hal:journl:hal-05068523
    DOI: 10.1080/10447318.2024.2352213
    Note: View the original document on HAL open archive server: https://hal.science/hal-05068523v1
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