Accessing and navigating reliable health-related information for African SMEs during the pandemic Insights from an empirical study in 5 African countries

The COVID-19 pandemic posed formidable challenges for small and medium-sized enterprises (SMEs) globally, with distinct impacts on those in Africa. This empirical study, conducted across five African countries, delves into the critical question of how African SMEs perceived, navigated, and implemented health-related information amidst the complexities of the pandemic. The study reveals multifaceted challenges faced by SMEs, emphasizing the importance of reliable information for their growth and resilience. Drawing from a diverse set of survey respondents, the research explores SMEs' responses to public measures, the clarity of messages, and the implications for public policy. Findings indicate that while technology plays a crucial role, challenges persist in accessing business information. The study also evaluates SMEs' perceptions of government communication, their responses to pandemic measures, and their trust in information sources. The nuanced insights contribute to discussions on effective governance, communication strategies, and technology use, providing valuable considerations for supporting SMEs in navigating crises. Despite limitations stemming from aggregated responses across diverse regions, this study offers key empirical evidence specific to COVID-19, shedding light on the intricate challenges faced by African SMEs and underscoring the need for targeted interventions to enhance their resilience.