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The contribution of digital transformation to the organizational performance of industrial companies in the era of Industry 4.0: Proposal of a conceptual model
[La contribution de la transformation digitale à la performance organisationnelle des entreprises industrielles à l'ère de l'industrie 4.0 : Proposition d'un modèle conceptuel]

Author

Listed:
  • Moussa El Mennani

    (UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar))

  • Amal El Mzabi

    (UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar))

Abstract

Digital transformation is a stark reality that affects all Moroccan companies of all sizes and sectors. Similarly, all activities are impacted by this digital trend, from which companies cannot escape in a future where people and objects are constantly interconnected. Our article takes a positivist epistemological stance by adopting a quantitative, hypothetico-deductive approach. The objective of our article is to predict a model that evaluates the contribution of digital transformation to organizational performance through processes in industrial companies. To do so, we mobilized several theories and models based on a recent literature review. In this regard, the IT Business Value model, based on resource theory and developed by Melville and al., was used as an analytical framework. Ultimately, we constructed a conceptual model composed of seven constructs: digital resources, complementary resources, digital transformation, business processes, process performance and organisational performance. Our selected research model will be empirically tested through a sample of (380) Moroccan industrial companies.

Suggested Citation

  • Moussa El Mennani & Amal El Mzabi, 2023. "The contribution of digital transformation to the organizational performance of industrial companies in the era of Industry 4.0: Proposal of a conceptual model [La contribution de la transformation," Post-Print hal-04035770, HAL.
    • Handle: RePEc:hal:journl:hal-04035770
    DOI: 10.5281/zenodo.7705070
    Note: View the original document on HAL open archive server: https://hal.science/hal-04035770v1
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    References listed on IDEAS

    as
    1. Chouaibi, Salim & Festa, Giuseppe & Quaglia, Roberto & Rossi, Matteo, 2022. "The risky impact of digital transformation on organizational performance – evidence from Tunisia," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    2. Erik Brynjolfsson & Lorin Hitt, 1996. "Paradox Lost? Firm-Level Evidence on the Returns to Information Systems Spending," Management Science, INFORMS, vol. 42(4), pages 541-558, April.
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    Keywords

    Digital transformation; Performance; Organizational performance; Industry 4.0;
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