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Asymmetric cost pass-through and consumer search: empirical evidence from online platforms

Author

Listed:
  • Sven Heim

    (CERNA i3 - Centre d'économie industrielle i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

Prices often react stronger to rising than to falling costs. This asymmetric cost pass-through is still not fully understood, but recent theories suggest that asymmetric adjustments of consumers’ search efforts to rising and to falling prices may be one explanation for this pattern. I use novel panel data to investigate the interaction of consumer search intensity, pricing and cost pass-through of residential electricity tariffs on online price comparison sites. I find that consumers search slightly more when prices rise but drastically decrease search efforts when they fall. Moreover, I find direct evidence that cost pass-through heavily depends on consumers’ search efforts in that cost increases are passed-through less to the consumer when search intensity is high while cost decreases are passed-through more when search intensity is high. This finding may help upstream firms to better understand how their price changes will translate into retail price adjustments.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Sven Heim, 2021. "Asymmetric cost pass-through and consumer search: empirical evidence from online platforms," Post-Print hal-03519685, HAL.
  • Handle: RePEc:hal:journl:hal-03519685
    DOI: 10.1007/s11129-021-09233-2
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    Cited by:

    1. Thiago Cacicedo, 2022. "Cartels and asymmetric cost pass-through: evidence from Brazilian gas stations," Economics Bulletin, AccessEcon, vol. 42(4), pages 2034-2042.
    2. Montag, Felix & Mamrak, Robin & Sagimuldina, Alina & Schnitzer, Monika, 2023. "Imperfect price information, market power, and tax pass-through," Working Papers 337, The University of Chicago Booth School of Business, George J. Stigler Center for the Study of the Economy and the State.
    3. Xu, Jiayi & Zhang, Xiao-Bing & Liu, Yang, 2024. "Asymmetric search behavior for gasoline prices: Evidence from the Chinese gasoline market," International Review of Economics & Finance, Elsevier, vol. 89(PB), pages 699-712.
    4. Felix Montag & Robin Mamrak & Alina Sagimuldina & Monika Schnitzer, 2023. "Imperfect Price Information, Market Power, and Tax Pass-Through," Rationality and Competition Discussion Paper Series 414, CRC TRR 190 Rationality and Competition.
    5. Germeshausen, Robert & Heim, Sven & Wagner, Ulrich J., 2025. "Support for renewable energy: The case of wind power," Journal of Public Economics, Elsevier, vol. 250(C).
    6. Omid Zamani & Thomas Bittmann & Jens‐Peter Loy, 2024. "Does the internet bring food prices closer together? Exploring search engine query data in Iran," Journal of Agricultural Economics, Wiley Blackwell, vol. 75(2), pages 688-715, June.
    7. Christos Genakos & Blair Yuan Lyu & Mario Pagliero, 2024. "Asymmetric pass-through and competition," CEP Discussion Papers dp2028, Centre for Economic Performance, LSE.

    More about this item

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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