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Corporate and organizational identities : Integrating strategy, marketing, communication and organizational perspectives

Author

Listed:
  • Bertrand Moingeon

    (EM - EMLyon Business School)

  • Guillaume Soenen

Abstract

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Suggested Citation

  • Bertrand Moingeon & Guillaume Soenen, 2002. "Corporate and organizational identities : Integrating strategy, marketing, communication and organizational perspectives," Post-Print hal-02298020, HAL.
    • Handle: RePEc:hal:journl:hal-02298020
    as

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    Citations

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    Cited by:

    1. O’Kane, Conor & Mangematin, Vincent & Geoghegan, Will & Fitzgerald, Ciara, 2015. "University technology transfer offices: The search for identity to build legitimacy," Research Policy, Elsevier, vol. 44(2), pages 421-437.
    2. Nelarine Cornelius & James Wallace & Rana Tassabehji, 2007. "An Analysis of Corporate Social Responsibility, Corporate Identity and Ethics Teaching in Business Schools," Journal of Business Ethics, Springer, vol. 76(1), pages 117-135, November.
    3. Allègre Thierry & François Fulconis & Gilles Paché, 2018. "Mastery of the supply chain and franchise relationship: a promising research perspective [Maîtrise de la chaîne logistique et relation de franchise : une perspective de recherche prometteuse]," Post-Print hal-01889591, HAL.
    4. Andrea Pérez & Ignacio Rodríguez del Bosque, 2012. "The Role of CSR in the Corporate Identity of Banking Service Providers," Journal of Business Ethics, Springer, vol. 108(2), pages 145-166, June.
    5. Jackowska, Marta & Lauring, Jakob, 2021. "What are the effects of working away from the workplace compared to using technology while being at the workplace? Assessing work context and personal context in a global virtual setting," Journal of International Management, Elsevier, vol. 27(1).
    6. Mirdita N. Elstak & Mamta Bhatt & Cees B. M. Van Riel & Michael G. Pratt & Guido A. J. M. Berens, 2015. "Organizational Identification during a Merger: The Role of Self-Enhancement and Uncertainty Reduction Motives during a Major Organizational Change," Journal of Management Studies, Wiley Blackwell, vol. 52(1), pages 32-62, January.
    7. Conor O'Kane & Vincent Mangematin & Will Geoghegan & Ciara Fitzgerald, 2015. "University Technology Transfer offices : the search for identity to build legimacy," Post-Print hal-01072998, HAL.
    8. Moingeon, Bertrand & Quélin, Bertrand & Dalsace, Frédéric & Lumineau, Fabrice, 2006. "Inter-organizational communities of practice: specificities and stakes," HEC Research Papers Series 857, HEC Paris.
    9. Ingram, Darren, 2017. "Exploratory Investigation Into The Practice Of Communicating To Publics Using English As A Lingua Franca (Elf) By Finnish Companies," Thesis Commons kgx7b, Center for Open Science.

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    Keywords

    FRANCE TELECOM;

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