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Sustainability and differentiation: Understanding materiality from the context of Indian firms

Author

Listed:
  • Rohit Nishant

    (ESC [Rennes] - ESC Rennes School of Business)

  • Mark Goh

    (NUS - National University of Singapore)

  • Philip Kitchen

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

Managers do not see all environmental sustainability practices as equally important. Thus, this study seeks to integrate the natural resource based view (NRBV) and materiality perspective to explore environmental sustainability practices that firms in India deem material. The findings resulting from text mining using centering resonance analysis (CRA) reveal that Indian firms see prevailing industry practices such as reverse logistics, product recycling, and/or improving supplier environmental performance as immaterial. Instead, these firms focus on water, energy, resource efficiency, supplier integration, and, to some extent, improving work conditions at supplier sites. Thus, the focus of Indian firms regarding these issues is different from their global counterparts.

Suggested Citation

  • Rohit Nishant & Mark Goh & Philip Kitchen, 2016. "Sustainability and differentiation: Understanding materiality from the context of Indian firms," Post-Print hal-02010708, HAL.
    • Handle: RePEc:hal:journl:hal-02010708
    DOI: 10.1016/j.jbusres.2015.10.075
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    Cited by:

    1. Kumar, Gopal & Subramanian, Nachiappan & Maria Arputham, Ramkumar, 2018. "Missing link between sustainability collaborative strategy and supply chain performance: Role of dynamic capability," International Journal of Production Economics, Elsevier, vol. 203(C), pages 96-109.

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