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Understanding Inertia in an Industrial Context

Author

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  • Cécile Bozzo

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

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Suggested Citation

  • Cécile Bozzo, 2002. "Understanding Inertia in an Industrial Context," Post-Print hal-01796215, HAL.
    • Handle: RePEc:hal:journl:hal-01796215
    DOI: 10.1362/147539202764441083
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    Cited by:

    1. Yanamandram, Venkata & White, Lesley, 2010. "An empirical analysis of the retention of dissatisfied business services customers using structural equation modelling," Australasian marketing journal, Elsevier, vol. 18(4), pages 222-232.
    2. Pradeep Kautish & Arpita Khare & Rajesh Sharma, 2022. "Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 261-278, September.
    3. Grace, Debra & Weaven, Scott, 2011. "An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction," Journal of Retailing, Elsevier, vol. 87(3), pages 366-380.
    4. Wen-Yu Tsao, 2019. "Understanding Push and Pull Powers on Intention to Accept for 3D printer," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(2), pages 299-319, December.
    5. Xie, Chi & Liu, Zugang, 2014. "On the stochastic network equilibrium with heterogeneous choice inertia," Transportation Research Part B: Methodological, Elsevier, vol. 66(C), pages 90-109.
    6. Chen, Kang & Chen, Dongxu & Sun, Xueshan & Yang, Zhongzhen, 2016. "Container Ocean-transportation System Design with the factors of demand fluctuation and choice inertia of shippers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 267-281.
    7. Quach, Sara & Hewege, Chandana & Le, Viet, 2019. "Expression and transformation of loyalty in a contractual service setting: A processual view," Australasian marketing journal, Elsevier, vol. 27(2), pages 66-77.

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