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La problématique complexe de l'aide au développement du secteur privé par les Organisations Non Marchandes soumises au contact inter-culturel

Author

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  • Thierry Levy-Tadjine
  • M. Velmuradova

    (IRSIC - Institut de Recherche en Sciences de l'Information et de Communication - AMU - Aix Marseille Université)

Abstract

« If you want to sell what the client buys, you should see the world through the client's eyes ». Dans quelle mesure cette règle évidente du Marketing et du Management par la Valeur est-elle vraie pour les organisations non marchandes soumises au contact inter-culturel, qu'il s'agisse d'organismes d'accompagnement entrepreneurial d'immigrants en France ou de structures internationales de support au développement du secteur privé dans les pays en transition ? Afin de répondre à cette question, nous nous appuyons sur des observations ethno-méthodologiques et sur des recherches - actions réalisées au sein et pour le compte de telles organisations. Sur ces bases, notre réponse à cette question suggère a priori que ces organisations et leurs membres ont à réaliser simultanément un double travail d'appropriation. L'appropriation porte, en effet, au moins autant sur les outils classiques du management que sur la variable inter-culturelle. Nous montrons en effet que dans le cas de l'accompagnement de créateurs d'entreprises immigrés, le problème de leur entrée dans la zone de cohérence des 3 E inhérent à tout processus de création se trouve compliqué par un arbitrage interculturel supplémentaire qui en retour, interroge l'accompagnant. Par la suite, nous sommes conduits à décrire la relation entre le porteur de projet et son accompagnateur comme une relation de co-appropriation, l'accompagnant devant s'approprier à la fois le projet, et l'identité culturelle et la stratégie d'acculturation du porteur tandis que ce dernier doit s'approprier les règles de gestion de son environnement de création. Cette co-appropriation constitue alors une condition nécessaire pour que la relation Accompagnant-Porteur soit véritablement efficace.

Suggested Citation

  • Thierry Levy-Tadjine & M. Velmuradova, 2006. "La problématique complexe de l'aide au développement du secteur privé par les Organisations Non Marchandes soumises au contact inter-culturel," Post-Print hal-01582284, HAL.
    • Handle: RePEc:hal:journl:hal-01582284
    Note: View the original document on HAL open archive server: https://hal.science/hal-01582284
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    References listed on IDEAS

    as
    1. Thierry Levy-Tadjine & Robert Paturel, 2005. "Essai sur l'évaluation de la décision en Entrepreneuriat," Post-Print hal-00418849, HAL.
    2. Jody Zall Kusek & Ray C. Rist, 2004. "Ten Steps to a Results-Based Monitoring and Evaluation System : A Handbook for Development Practitioners," World Bank Publications - Books, The World Bank Group, number 14926, December.
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