Measuring Power and Satisfaction in Societies with Opinion Leaders : An Axiomatization
A well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise this power by influencing their followers choice of action. We study a two-action model for a society with opinion leaders. We assume that each member of the society has an inclination to choose one of these actions and that the collective choice is made by simple majority of the actions chosen by each member. For this model, we axiomatize satisfaction and power scores, which allow us to investigate the effects of different opinion leader-follower structures.
|Date of creation:||Mar 2011|
|Date of revision:|
|Note:||View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00587726|
|Contact details of provider:|| Web page: http://hal.archives-ouvertes.fr/ |
When requesting a correction, please mention this item's handle: RePEc:hal:cesptp:halshs-00587726. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)
If references are entirely missing, you can add them using this form.