IDEAS home Printed from
   My bibliography  Save this paper

Choice Experiments: identifying preferences or production functions?


  • Fiona Gibson

    () (Faculty of Natural & Agricultural Sciences, University of Western Australia)

  • Michael Burton

    () (Faculty of Natural & Agricultural Sciences, University of Western Australia)


This paper presents an alternative perspective on the process by which respondents consider options within choice experiments. Building on the “new” model of consumer demand by Stigler and Becker (1977), it suggests that the attributes within choice experiments are not valued directly, but are used to generate higher level “constructs” (i.e. improvement in the environment) which are then valued. The implication is that what are currently viewed as marginal utilities of attributes are in fact marginal utilities of an environmental outcome mixed with (subjective) marginal productivity of the attribute to achieving the environmental outcome. It is suggested the Hierarchical Information Integration methods may allow one to separately identify the utility and production functions, and identify individual heterogeneity therein

Suggested Citation

  • Fiona Gibson & Michael Burton, 2009. "Choice Experiments: identifying preferences or production functions?," Environmental Economics Research Hub Research Reports 0940, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
  • Handle: RePEc:een:eenhrr:0940

    Download full text from publisher

    File URL:
    Download Restriction: no

    Other versions of this item:


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Cleland, Jonelle & McCartney, Abbie, 2010. "Putting the Spotlight on Attribute Definition: Divergence Between Experts and the Public," Research Reports 107576, Australian National University, Environmental Economics Research Hub.
    2. Cleland, Jonelle & Rogers, Abbie A., 2010. "Putting the Spotlight on Attribute Definition: a knowledge base approach," Research Reports 107578, Australian National University, Environmental Economics Research Hub.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:een:eenhrr:0940. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CAP Web Team). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.