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Does Online Salience Predict Charitable Giving? Evidence from SMS Text Donations

Author

Listed:
  • Perroni, Carlo
  • Scharf, Kimberley
  • Talavera, Oleksandr
  • Vi, Linh

Abstract

We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own- salience†effects and negative “cross-salience†effects on donations.

Suggested Citation

  • Perroni, Carlo & Scharf, Kimberley & Talavera, Oleksandr & Vi, Linh, 2022. "Does Online Salience Predict Charitable Giving? Evidence from SMS Text Donations," CEPR Discussion Papers 17030, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:17030
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    Cited by:

    1. is not listed on IDEAS
    2. Fazio, Andrea & Reggiani, Tommaso & Scervini, Francesco, 2023. "Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge," Journal of Economic Psychology, Elsevier, vol. 96(C).
    3. Julia Cagé & Malka Guillot, 2021. "Is Charitable Giving Political? Evidence from Wealth and Income Tax Returns," Working Papers hal-03877993, HAL.

    More about this item

    Keywords

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    JEL classification:

    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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