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The Behavioural Turn in Consumer Policy: Perspectives and Clarifications


  • Francesco Bogliacino
  • Cristiano Codagnone
  • Giuseppe Alessandro Veltri


In this article, we critically discuss the potential of the new behavioural turn in consumer policy. Although, we welcome this revolution, we also claim that misguided expectations may be dangerous. We focus on methodological and normative aspects, which are not sufficiently discussed in the policy domain, in particular on the lessons that can be learned from randomized control trials and the normative side of the intervention. Some implications for consumer policies are drawn, proposing a new taxonomy of interventions.

Suggested Citation

  • Francesco Bogliacino & Cristiano Codagnone & Giuseppe Alessandro Veltri, 2015. "The Behavioural Turn in Consumer Policy: Perspectives and Clarifications," Documentos de Trabajo, Escuela de Economía 12645, Universidad Nacional de Colombia, FCE, CID.
  • Handle: RePEc:col:000178:012645

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    Cited by:

    1. Nuria Rodríguez-Priego & René van Bavel & Shara Monteleone, 2016. "The disconnection between privacy notices and information disclosure: an online experiment," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 433-461, December.
    2. Francesco Bogliacino & Cristiano Codagnone & Giuseppe A. Veltri, 2016. "An introduction to the special issue on “the behavioural turn in public policy: new evidence from experiments”," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 323-332, December.
    3. Francesco Bogliacino & Rafael Charris & Camilo Gómez & Felipe Montealegre & Cristiano Codagnone, 2021. "Expert endorsement and the legitimacy of public policy. Evidence from Covid19 mitigation strategies," Journal of Risk Research, Taylor & Francis Journals, vol. 24(3-4), pages 394-415, April.
    4. Nolan Ritter & Julia Anna Bingler, 2021. "Do homo sapiens know their prices? Insights on dysfunctional price mechanisms from a large field experiment," CER-ETH Economics working paper series 21/348, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
    5. Bogliacino, Francesco & Codagnone, Cristiano, 2021. "Microfoundations, behaviour, and evolution: Evidence from experiments," Structural Change and Economic Dynamics, Elsevier, vol. 56(C), pages 372-385.
    6. Francesco Bogliacino & Laura Jiménez Lozano & Daniel Reyes, 2018. "Socioeconomic stratification and stereotyping: lab-in-the-field evidence from Colombia," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 65(1), pages 77-118, March.
    7. Y. Gómez & V. Martínez-Molés & J. Vila, 2016. "Spanish regulation for labeling of financial products: a behavioral-experimental analysis," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 355-378, December.
    8. Bogliacino, Francesco & Charris, Rafael & Codagnone, Cristiano & Folkvord, Frans & Gaskell, George & Gómez, Camilo & Liva, Giovanni & Montealegre, Felipe, 2023. "Less is more: Information overload in the labelling of fish and aquaculture products," Food Policy, Elsevier, vol. 116(C).
    9. Gianluca Misuraca & Luigi Geppert & Cristiano Codagnone, 2017. "i-FRAME – Assessing impacts of social policy innovation in the EU: Proposed methodological framework to evaluate socio-economic returns on investment of social policy innovations," JRC Research Reports JRC108078, Joint Research Centre (Seville site).

    More about this item


    counterfactualism; behavioural economics; normative criteria.;
    All these keywords.

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D2 - Microeconomics - - Production and Organizations
    • D60 - Microeconomics - - Welfare Economics - - - General


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